Sr. Manager, Marketing Strategy

Sr. Manager, Marketing Strategy

The Corporates Marketing Strategy, Senior Manager, is responsible for crafting and driving the US legal corporates demand generation strategy, owning full-funnel performance and budget, and identifying repeatable sources of growth across small, mid, and large US corporate legal customers. This role translates go-to-market priorities into integrated, multi-channel plans that create pipeline, improve funnel conversion and velocity, and drive marketing-attributed revenue.

About the Demand Team The Thomson Reuter's Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.

We are seeking an experienced, digitally savvy, and data-driven leader for a Senior Manager, Corporates Marketing Strategy to drive robust and integrated demand gen strategies across the US legal market. This is a strategic and cross-functional leadership role who works closely with the Senior Director of Marketing Strategy, Product Marketing, Sales leadership, and Finance/RevOps partners, as well as across multiple marketing capabilities. This role requires strong data acumen, modern demand gen expertise, innovation and planning abilities, and exceptional cross-functional leadership and communication skills.

About the Role In this Senior Manager role, you will:

• Translate corporates legal GTM strategy, customer insights, personas/segmentation, and competitive intelligence into clear demand generation priorities and quarterly plans.
• Partner across Marketing (Demand Gen, Product Marketing, Marketing Ops, Creative/Content) and Sales to align upfront on audience, offers, messaging, and channel strategy.
• Build and activate integrated, buying-group campaigns across priority digital channels; optimize channel mix and performance to improve funnel conversion and velocity.
• Oversee end-to-end campaign execution across multiple programs, ensuring quality, on-time delivery, and alignment to strategy.
• Forecast, measure and report impact on funnel performance including MQLs, pipeline, revenue influence, and velocity; deliver actionable insights and recommendations.
• Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns.
• Own sub-segment performance and surface risks/opportunities with clear actions for leadership and key stakeholders.

About You Must be based in the United States; hybrid role based out of MSP or Fisco/Dallas area

7+ years of experience in B2B demand generation or growth marketing with deep understanding of marketing frameworks and channel mix activation

Proven experience building demand gen strategies and translating them into integrated campaigns that drive qualified pipeline

Demonstrated experience managing and optimizing large budgets ($3M+ annually) including forecasting, ROI evaluation, and ongoing reallocation based on performance

Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics

Excellent collaboration and communication skills with ability to work with cross-functional teams, including experience working with and presenting to senior leadership

Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce)

Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

BA/BS required, MBA preferred