Sr Product Content Planner

Senior Product Content Planner

The pay range is $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who's curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network's fulfillment capabilities. Here, you'll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

The Senior Product Content Planner drives the strategy, standards, and execution of product data and content experiences on Target.com. This role partners cross-functionally to ensure product detail pages (PDPs) are accurate, engaging, and optimized to improve the guest experience and key business outcomes including traffic, engagement, conversion, and SEO. This role blends analytics, content strategy, and project leadership to influence how content is planned, prioritized, and delivered across categories.

As a Senior Product Content Planner, you will:

Content Planning & Standards

• Lead the development of Target.com content strategies, defining the appropriate mix of product data, editorial copy, imagery, size & fit, social, expert, and third-party content.
• Define and implement scalable content standards that align with strategic goals and category needs.
• Balance guest needs, brand standards, and operational feasibility when setting content requirements.

Strategy & Analytics

• Regularly analyze content performance, guest behavior, and competitive insights to inform data-driven recommendations and optimization strategies.
• Establish category-level expertise by translating analytics into clear opportunities that improve PDP performance and guest experience.
• Partner with analytics teams to define, track, and report on KPIs tied to content effectiveness.

Cross-Functional Collaboration

• Collaborate closely with internal partners including Merchandising, UX, SEO, Creative, Legal, and Technology to align on priorities and execution.
• Manage relationships with external vendors and content providers to support content acquisition and performance goals.
• Influence without authority by clearly communicating insights, recommendations, and tradeoffs.

Project Management & Execution

• Lead multiple initiatives simultaneously, setting work plans, timelines, and priorities to ensure on-time, high-quality delivery.
• Proactively identify risks, dependencies, and process gaps; drive solutions through structured problem-solving.
• Ensure consistent execution of content strategies across categories while adapting to evolving business needs.

End Goal

• Deliver measurable improvements in product data quality and content depth that elevate the Target guest's multichannel shopping experience.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:

• Four-year college degree in business, marketing, editorial/creative, or related field (preferred)
• 3–5 years of relevant experience, with digital. Merchandising or e-commerce experience strongly preferred
• Strong analytical skillset with the ability to synthesize data into actionable insights
• Demonstrated experience working cross-functionally in a matrixed organization
• Proven project management skills, including prioritization, planning, and execution
• Confident decision-maker with the ability to influence and drive change
• Comfortable working in ambiguity and adapting quickly to evolving priorities
• Experience using analytical tools preferred (DOMO, Greenfield, Adobe Analytics)
• Proficiency in Excel and Microsoft Office Suite

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

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Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.