Assistant Marketing & Communications Manager

Assistant Marketing & Communications Manager

A luxury hospitality brand for modern travelers, Anantara connects guests to genuine places, people, and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts, and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

Executes annual marketing plan to budget, in consultation with the Marketing leader, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

Manages F&B media schedules and verifies prompt settlement of accounts.

Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.

Executes email marketing, and display advertising.

Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Qualifications

Minimum of two (02) years working experience as a Marketing & Communications Executive or similar role.

Good knowledge of different digital marketing tools and channels.

Good understanding in content creation. Photography and videography skill would be advantageous.

Analytical mindset and critical thinking.

Ability to perform multitasking while handling with various assignments.

Ability to use persuasion and negotiation tactics appropriately to achieve desirable outcomes.

Hospitality experience would be advantageous.

Leadership experience would be advantageous.

Excellent understanding of digital marketing concepts and best practices.