Digital Marketing Manager - Food & Beverage

Digital Marketing Manager - Food & Beverage

A luxury hospitality brand for modern travelers, Anantara connects guests to genuine places, people, and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts, and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

You are the Digital Marketing Expert for Food & Beverage, the incumbent will manage the Food & Beverage Digital Marketing function.

Managing digital/online business platform planning, executing, and measuring business impact in order to maximize awareness, and eventually bring-in traffic to restaurants/bars/outlets for long-term optimum growth and customer satisfaction.

Main Responsibilities:

• Develop digital marketing plans and strategies to drive online activities
• Track conversion rates and make improvements to online/digital platforms.
• Drives sales performance by leveraging data-driven strategies to reach specific audiences, optimize conversion funnels, and foster long-term customer loyalty.
• Manage online brand and product campaigns to raise brand awareness.
• Responsible for planning and budgetary control of all digital campaigns.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Perform any other tactical food & beverage digital marketing strategy.

Qualifications

• Minimum bachelor's degree in Marketing or a related field.
• Minimum 5 years of experience in High Volume Digital Marketing.
• Strong understanding of current online/digital marketing concepts, strategies, and best practices.
• Previous experience in a similar digital marketing role, preferably from Food & Beverage background.
• Proficiency in English communication, presentation skills, and computer literacy.

Additional Information

Anantara Siam Bangkok Hotel combines an unrivalled location with iconic design and gracious hospitality. High chandeliered ceilings, hand-painted silk murals, and lush gardens provide a feeling of sanctuary in this city that never sleeps.

Venture out and explore, with the skytrain just steps away. Wander on foot to Bangkok's most exclusive malls, just around the corner. Return for award-winning dining and unwinding at Anantara Spa.