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Senior Growth Manager - Apps

Lead the development and execution of a comprehensive user acquisition strategy for the app
Tel Aviv
Senior
2 days ago
Mixtiles

Mixtiles

An online service offering easy-to-hang photo tiles that stick and re-stick to walls without nails or damage.

Senior Growth Manager - Apps

In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines with millions of customers, including Mixtiles, easyplant, Oasis and Around. We're also shipping new products every year.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

The Company

Mixtiles is a $300M profitable brand reinventing how homes feel. Wall photos. Self-watering plants. Smart lighting. Loved by millions. Growing fast. Built lean.

We've just rebuilt our app with AI at its core, unlocking a level of value no competitor offers today. Now we're ready to grow it. That's where you come in.

The Role

We're looking for a Senior Acquisition Lead to own growth for our flagship app. This is a rare opportunity: the product is proven, the tech is fresh, and the path is wide open.

You'll lead user acquisition from scratch. Build campaigns. Test channels. Find what works. Kill what doesn't. You'll work closely with our creative lead to tell the right story, to the right audience, in the right way. And you'll move fast - launching, learning, and scaling what sticks.

This isn't a supporting role. You'll be the one driving the numbers. The one uncovering insights. The one who brings this product to millions.

What You'll Do

  • Own all paid acquisition for the Photos app - from strategy to execution
  • Scale fast: creative, targeting, channels, budget allocation
  • Work with our in-house creative lead to craft thumb-stopping performance ads
  • Make the most of every install - optimize for revenue, not just CPI
  • Leverage Appsflyer, Web2App, and product analytics to guide decisions
  • Report clearly, act quickly, and lead growth with confidence

What We're Looking For

  • 0 -> 1 growth experience, especially in mobile apps
  • Deep knowledge of UA strategy, execution, and scaling
  • Strong campaign and budget management skills
  • Proven ability to work with creatives to make ads that work
  • Fluent in attribution, mobile analytics, and performance metrics
  • Fast, curious, sharp. You don't wait - you go.

This is not a channel manager role. This is your app to grow, your bets to make, your success to lead.

Ready to build the next big thing in consumer AI? Let's talk.

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Senior Growth Manager - Apps
Tel Aviv
Marketing
About Mixtiles
An online service offering easy-to-hang photo tiles that stick and re-stick to walls without nails or damage.