Product Marketing Lead, Supply

Product Marketing Lead, Supply

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad targeting using data, that same robust performance powered by machine learning has previously been unavailable beyond their platforms.

That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while enabling companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. We were recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. That same year, we also received Google's Cloud DevOps Dreamers Award, given to companies implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work!

Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv, and Tokyo.

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to carry out our mission, to empower businesses of all sizes to grow through operational machine learning.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You'll Be Contributing to Moloco:

We're looking for a strategic and experienced Product Marketing Lead to drive Moloco's global product marketing strategy for supply initiatives. In this role, you will be responsible for shaping how we position, launch, and market our supply initiatives across the Moloco SDK, exchanges, and future inventory types. You will be the global marketing lead to coordinate all marketing initiatives across sales, product, and marketing teams such as growth, field, and campaign teams.

You'll Be Responsible For:

Build the marketing strategy:

• Develop a holistic marketing strategy to drive adoption of the Moloco SDK and other supply initiatives
• Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives.
• Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.

Develop positioning and messaging:

• Conduct deep industry research (first-party and third-party) to understand the evolving needs of publishers.
• Create data-backed, customer-centric messaging that clearly articulates Moloco's unique value in helping publishers grow their revenue with Moloco SDK
• Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.
• Partner closely with Product to align the product roadmap with market needs and reinforce Moloco's key differentiators.

Plan & execute go-to-market initiatives:

• Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth.
• Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories.
• Coordinate with field marketing teams to drive high impact events and experiences with key publishers across the world
• Partner with growth marketing to develop, track, and scale digital programs that are targeted towards SDK adoption of key publishers

Launch and scale new product solutions:

• Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features and supply partnerships.
• Drive adoption and engagement through compelling storytelling, education, and enablement programs.

Measure and iterate:

• Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights.

How Do I Know if the Role is Right For Me?

• 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app industry focused on monetization and/or supply.
• Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth.
• Deep understanding of the mobile app publisher ecosystem including monetization strategies and key industry trends.
• Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution.
• Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for mobile app publishers
• Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.
• Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality.
• Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences.

Our Compensation And Benefits (for United States Residents Only):

In accordance with various state laws, the range provided is a reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as experience, knowledge, skills, and abilities. We also offer a competitive benefits package.

Base Pay Range:

$147,000 - $220,000 USD

Moloco Thrive: Benefits and Well-Being:

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Moloco Values:

• Lead with Humility: Everyone's voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
• Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what's possible.
• Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
• Go Further Together: We're one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won't let each other fail.

Equal Opportunity:

Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.

Candidate Privacy Notice:

Your privacy matters to us. By applying, you acknowledge that you've reviewed our Candidate Privacy Notice.