Sr. Shopper Marketing Director

Sr. Shopper Marketing Director

Reporting to the SVP Marketing Operations, the Sr. Director Shopper Marketing Large Store + Emerging Channels (consisting of Mass/Club/Grocery/Emerging/Value/FSOP & eCom channels) will work closely with the LS + EC Sales Leadership team. In addition, this individual will collaborate with cross-functional marketing teams, eCom, Sales, Digital Marketing, and the Category Management/Shopper Insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.

The Impact You'll Make:

• Channel/Retailer Marketing Strategy
  • Serves as the LS&EC marketing expert across multiple channels with the ability to harmonize channel, retailer and brand goals to gain alignment on strategic programming.
  • Provide strong thought leadership that enhances current shopper marketing processes specifically as it relates to the dedicated Large Store + Emerging channel Shopping Marketing Managers.
  • Demonstrates thought leadership in translating sales and brand goals into strategic retail media/digital marketing activation.
  • Continuously strives to grow and build upon existing digital marketing knowledge within department and acts as a resource cross functionally.
  • Utilizing Category, Shopper and Retailer specific data this individual will identify marketing trends and opportunities within the LS + EC channels.
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
  • Develop and execute Channel Specific strategies based on department, Sales and company goals.
  • Expertly represent and translate Brand, Retailer, and Sales goals during internal and external meetings.
  • Works extensively with LS + EC Sales Leadership to ensure Channel-specific sales goals are met and channel/account-specific marketing expenses are in-line with forecasts.
  • Leverage promotional synergies across customers within channels where appropriate.
  • Manage and provide full-channel marketing calendars and budgets monthly.
  • Coordinate with RGM/Cat Man to complete post-promotional evaluations of top initiatives to gauge success of plans with respect to KPIs and ROI.
  • Translates national brand/sales initiatives and shopper insights into retail marketing strategy for the large store & emerging channels business.
  • Ensure maximum utilization of contracted assets.
• Leadership/Management
  • Leads, develops, and coaches a team of 1 Director and 6+ Shopper Marketing Managers in all aspects of marketing, planning, pre/post promotion analysis.
  • Maintains strong working relationships with internal and external stakeholders to influence decision making.
  • Helps define and grow the role of Shopper Marketing within the organization.
  • Guides Shopper Marketing Managers in the development and execution of annual Shopper marketing plans.
  • When applicable, leads creation of account-exclusive promotions and their affiliated marketing plans working with Sales, New Product Development, Graphics, Brand Marketing, and other relevant parties.
  • Monitor implementation of customer plans with SMMs.
  • Keeps all key stakeholders updated on KPIs for Shopper Marketing in the LS + EC channel.
  • Other duties as assigned.

Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $108,000 - USD $144,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.

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