Digital Marketing Manager Brazil (paid Media)

Digital Marketing Manager Brazil (Paid Media)

In the dynamic role of Digital Marketing Manager, you'll unleash your creative energy to craft and drive electrifying digital marketing and media strategies across all our epic brands. Dive into the digital realm to amplify our brand culture, ensuring it's not just seen but felt, resonating with fans and followers around the globe!

Essential Job Functions:

• Develop and implement integrated digital marketing and paid media strategies across platforms, aligned with brand objectives and local market needs.
• Lead day-to-day campaign planning, execution, and optimization across key paid media channels (Meta, TikTok, Google/YouTube, X/Twitter).
• Support media strategy and campaign execution in assigned markets, ensuring timely delivery, optimization, and performance analysis of paid digital campaigns.
• Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring.
• Manage digital deliverables for streamers and ambassadors, ensuring brand alignment and tracking performance on earned and paid media.
• Support local marketing teams in developing promotional microsites and landing pages, ensuring compliance with Monster Energy's global digital guidelines.
• Collaborate with global and regional teams to localize web content, maintain product listings, and highlight local Events, Athletes, Ambassadors, and Streamers.
• Work alongside the Analytics team to deliver monthly and quarterly reporting with actionable insights and media performance highlights.
• Lead digital content curation and copywriting for organic and paid media channels. Extract content insights to continuously improve digital performance and inform creative direction.
• Keep up to date on the latest media trends, emerging media and the holistic media landscape. Stay connected to the media marketplace and develop relationship with media vendors. Support e-Com efforts with media campaigns that will help drive and measure sales.

Position Requirements:

• Prefer a Bachelor's Degree in the field of Marketing or related field.
• Additional Experience Desired: Between 3-5 years of experience in marketing with a beverage, Consumer Packages Goods (CPG) lifestyle brand.
• Additional Experience Desired: Between 3-5 years of experience in Digital Marketing Communications and Public Relations.
• Computer Skills Desired: Advanced user of Microsoft Office, Project Management Software is a plus (Airtable/Clickup).
• Preferred Certifications: Strong understanding of digital media, including social media, programmatic, and influencer marketing. Basic knowledge of traditional media.
• Additional Knowledge or Skills to be Successful in this role: Fluent in English. Experience with lifestyle marketing, digital media, sponsorships, event marketing and influencers, deep understanding of social platforms and latest content style/trends.