Programmatic Executive, Marketing

Programmatic Executive, Marketing

We're on a mission to make money work for everyone.

We're waving goodbye to the complicated and confusing ways of traditional banking.

After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us.

With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!

We're not about selling products - we want to solve problems and change lives through Monzo

We're hiring a Programmatic exec to join the Monzo team! We're looking for someone who can support the planning, buying and technical ad set up of cross-channel programmatic and YouTube campaigns. This is a great opportunity for someone with good technical skills to expand their remit across the full campaign lifecycle.

Programmatic is a growing buying point for Monzo, enabling us to better reach our target audience. We have a diverse product offering, so it's important that we reach users with right touchpoints to help them untangle their financial lives.

As we drive traffic through to both app stores and web we need to ensure our user journey is frictionless and trackable whilst making sense within our overall marketing strategy. Programmatic will contribute to business metrics from awareness all the way through to acquisition, and it's important that we understand both the short and long term impact of campaign activity - evaluated through media metrics as well as testing.

A large part of this role will be to feed into programmatic best practices at Monzo as we grow into new channels, and help to define how programmatic contributes towards our overall marketing goals.

Working in the Growth Performance Marketing team, you will work closely with the Brand, Design, Data and Growth teams. You'll be responsible for the setup, optimization and reporting of campaigns, including tagging and creative uploads within DSP.

You will work with our agencies, media providers and tech contacts to support media planning for product launches and promotions, as well as campaigns tied to seasonal moments across the year. This will mean interfacing and understanding specific product objectives and the audience needs for that product.

Across our BAU acquisition campaigns we're always looking for efficiencies; you will feedback and introduce new elements relating to creative, formats or data that could improve our performance.

Key Responsibilities:

• Support of the end to end campaign process with ownership of: setting up, optimizing, troubleshooting, analyzing and reporting of programmatic campaign performance depending on the objective of the campaign.
• Own tag management and troubleshooting within ad platforms.
• Perform QA checks to ensure proper ad delivery and tracking, identifying and resolving discrepancies.
• Provide technical support to internal teams and external partners, addressing issues and offering solutions.
• For your owned campaigns generate UTMs, landing pages and work with the various stakeholders to implement any required tracking.
• Work with verification partners to ensure tags are wrapped, and monitoring correctly - also to feel confident making optimizations off the back of this data.
• Stay up to date with industry trends and technologies to ensure best practices are being followed in trafficking and ad operations.
• Responsible for ensuring all creative assets are in-line with best practice and comply with Financial Regulation requirements.
• Working closely with our Data teams to understand opportunities for programmatic testing.
• Work closely with our Brand team and agency to produce recommendations for in-house programmatic activity when supporting wider campaign activity.
• Maintain and build relationships with 3rd party tech providers and understand where there is value for Monzo.
• Desirable but not essential - experience in other digital channels; we foster cross-channel collaboration as much as possible.

This is for you if:

• You put the customer first. We're a mission-led company and everything we do is to benefit our customers.
• You have 1-2 years+ in advertising operations in an agency environment or ad tech environment.
• It is a bonus if you have run successful programmatic campaigns across a range of platforms and formats and understand how programmatic fits into the wider marketing ecosystem.
• You have a demonstrable understanding of major advertising technologies & platforms along with experience of working within DSPs.
• You have a strong understanding of HTML, JavaScript and basic troubleshooting skills for ad tags.
• You are familiar with tracking pixel macros and other tracking tools.
• You have excellent attention to detail and strong communication skills.
• You feel confident owning technical issues related to multiple ad formats, third party trackers, verification wrapping etc.
• Take a 'test and learn' approach and love agile ways of working.
• You like to use data to tell a story about performance and understand how our business customers engage with us.

This isn't for you if:

• You want to move away from AdOps towards programmatic trading/campaign management in entirety - this is a hybrid role.

The team

You'll be part of our Growth Performance Marketing team at Monzo and report into Steph Crampton, Digital Marketing Manager. Given your remit, you'll be working very closely with our Brand, Design, Data and Growth teams.

The Interview Process:

Our interview process involves three main stages:

1. Recruiter Call (30mins)
2. Initial Call (30 mins)
3. x2 interviews via Google Meet (x2 45mins)

Our average process takes around 3-4 weeks but we will always work around your availability.

You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during application please reach out to us at any point on core-hiring@monzo.com

What's in it for you:

Salary is £42,000 - £52,000 stock options

This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working OR remotely within the UK

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

Learning budget of £1,000 a year for books, training courses and conferences

Equal opportunities for everyone

Diversity and inclusion are a priority for us and we're making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we're embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2024 Diversity and Inclusion Report and 2024 Gender Pay Gap Report.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage