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Fresh Grad Hire - Web Growth Strategist
Create and optimize landing pages to maximize financial product conversions
Shenzhen, Guangdong Province, China
Entry Level
1 month ago
Moomoo
A commission-free stock and options trading platform offering advanced research tools, real-time data, and community features for retail investors.
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Job Title
This role is primarily responsible for converting Google search traffic and increasing AI brand visibility, enhancing customer acquisition conversion through search optimization and advertising. Key tasks include building and optimizing landing pages, refining product value propositions, writing copy, data monitoring, and optimizing user journeys. By synergizing search traffic, the role will output high-quality copy and complete the content loop, ensuring the effective conversion of traffic, and driving user growth and business improvement.
Key Responsibilities
1. Daily Website Content Maintenance
- Regularly update and maintain website content to optimize page experience.
- Participate in conversion optimization for financial product-related pages to improve page quality and conversion rates.
- Empower other teams by providing content support for web pages.
2. Search Traffic & AI Exposure Traffic Conversion & Optimization
- Identify and differentiate the attributes of different traffic sources, optimize landing pages based on keyword search demand to ensure accurate traffic matching
- Develop traffic strategies and user journey optimization plans, continuously adjusting conversion paths through ABT testing to improve user conversion rates
3. Understanding Financial Products & Selling Advantages:
- Gain an in-depth understanding of the company's financial products, refine product value propositions, and write related copy
- Complete the content loop for financial product landing pages to ensure effective communication of page information and user conversion
4. Data Analysis & Optimization
- Monitor and analyze user growth data from different channels, identifying business risks and potential growth opportunities.
- Implement data-driven strategy optimizations to improve traffic conversion efficiency, with a particular focus on differentiating SEO and SEM traffic.
About Moomoo
A commission-free stock and options trading platform offering advanced research tools, real-time data, and community features for retail investors.