Linkedin Marketing Manager (remote/hybrid) - Remote Eligible

LinkedIn Social Media Manager

MySigrid is a Remote Staffing Solutions provider powered by technology. We provide the right people, platform, and processes to optimize busy executives' lives, allowing them to outsource the day-to-day activities that keep their personal and professional lives on time and on target. We aim to democratize executive support access and create jobs using technology instead of replacing them.

We use MySigrid, our proprietary Collaboration & Task Management Platform, to solve tasks efficiently and collectively - improving quality, reducing human error, and increasing speed.

Your role as LinkedIn Marketing Manager will lead and elevate our presence on LinkedIn while supporting content distribution on secondary platforms such as Facebook and Instagram. This role is ideal for someone who is passionate about professional brand storytelling, content repurposing, and building meaningful engagement within the LinkedIn community. A basic understanding of AI tools is a plus, as we often use technology to streamline our workflows.

Key Responsibilities:

• LinkedIn Strategy & Management (Primary Platform)
• Manage and grow the company's presence on LinkedIn through consistent, strategic, and brand-aligned content.
• Develop and maintain a LinkedIn-specific content calendar that highlights expertise, culture, achievements, and thought leadership.
• Optimize company and leadership profiles for visibility, credibility, and engagement.
• Produce compelling copy and multimedia content tailored specifically for LinkedIn's professional audience.

• Content Creation & Repurposing
• Repurpose long-form content (blogs, videos, podcasts, newsletters) into engaging short-form LinkedIn posts, carousels, articles, and multimedia content.
• Collaborate with the team to develop fresh content ideas and social campaigns.

• Community Engagement
• Actively engage with the LinkedIn community by responding to comments, messages, and relevant conversations.
• Monitor hashtags, industry trends, and competitor activity to strategically position our brand.

• Secondary Platform Support (Facebook & Instagram)
• Lightly support content scheduling and posting for Facebook and Instagram to maintain consistency across channels.
• Repurpose LinkedIn content into platform-appropriate formats when needed.
• Provide occasional engagement and performance checks for these platforms.

• Analytics & Performance Tracking
• Track LinkedIn engagement metrics (impressions, clicks, follower growth, content performance, SSI score) and provide insights for optimization.
• Suggest improvements and data-driven strategies based on platform analytics.

• AI Tools & Workflow Efficiency
• Use AI tools such as ChatGPT, Canva, and social scheduling platforms to enhance content creation and streamline workflows.
• Identify opportunities to automate or optimize repetitive social media tasks.