Marketing Automation Specialist

Marketing Automation Specialist

We're looking for a Marketing Automation Specialist to be a strategic, data-savvy storyteller to take the reins of our B2C email and SMS marketing! In this role, you'll own end-to-end campaigns—from crafting segmented sends and automation workflows to driving engagement through A/B testing, optimization, and fresh content ideas. If you're passionate about delivering the right message to the right audience at the right time—and have a knack for troubleshooting, innovating, and analyzing results—this is the role for you. Enjoy weekly pay, health benefits, and 401K starting day one. Whatever your career goals may be, let Mystic Lake Casino help get you there!

Job Overview: The Marketing Automation Specialist supports email and SMS channels is responsible for planning, executing, and reporting on marketing campaigns and working cross-functionally to ensure timely and accurate delivery of communications. Utilizing data and insights, this role will continuously optimize these channels to meet organizational objectives.

Illuminate Your Future: What You'll Do:

• Executes end-to-end B2C email and SMS marketing programs.
• Develops and implements comprehensive email and SMS marketing strategies that align with broader marketing objectives and are designed to drive customer engagement, retention, and loyalty.
• Creates detailed content calendars, establishes effective segmentation approaches, and designs automation workflows to ensure a cohesive and impactful presence.
• Owns the end-to-end process of segmenting audiences.
• Designs and implements A/B testing methodologies to refine content, subject lines, send times, and design for optimal performance and engagement.
• Supports email and SMS marketing efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Edits existing campaigns and templates, conducting thorough testing to identify and resolve rendering issues, broken links, or other potential problems prior to deployment.
• Troubleshoots automation errors and recommends solutions.
• Compiles comprehensive reports on campaign results, interpreting data to identify areas for improvement and provides actionable recommendations for optimization.
• Generates new ideas to increase email and SMS channels' engagement and revenue.
• Stays current on industry best practices and emerging technologies related to email and SMS development.

Job Requirements:

• Bachelor's degree in Marketing, MIS, Computer Science or a related field and 3+ years of experience in marketing automation.
• Expertise in building and scheduling emails.
• Proficient in utilizing marketing automation platforms, HTML, CSS; and leveraging ESP-SMS-built analytics dashboards.
• Demonstrated experience with using analytics tools and translating data to tangible, actionable recommendations.
• Ability to read, troubleshoot, and execute basic changes to email code (e.g., adjusting colors, fonts, or spacing).
• Experience building segments in SQL, and experience working with Adobe Journey Optimizer, Stensul and Moveable Ink preferred.
• Ability to work with urgency and efficiency to meet ensure deadlines are met.
• Demonstrates a high level of accuracy and precision in work product.
• Excellent organizational skills and the ability to manage multiple priorities.
• Excellent verbal and written communication skills.

Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.

Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.

Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.

Be the Experience. Be Bold. Be Mystic.