Manager, Track Marketing

IOWA SPEEDWAY

Located near Des Moines, Iowa Speedway joined the NASCAR family of tracks in 2013. Known as the "Fastest Short Track on the Planet", Iowa Speedway plays host to two major race weekends a year, welcoming the ARCA Menards Series and the NTT INDYCAR Series. The track was designed by NASCAR Hall of Famer Rusty Wallace.

The Manager, Track Marketing supports department colleagues in the development and execution of marketing campaigns, strategies and plans designed to build awareness and drive attendance to track events.

Essential Functions

• Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support.
• Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
• Ensure accuracy and excellence of all work done by internal and external creative partners.
• Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly).
• Update and manage all key marketing documents/assets on a regular basis.
• Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made
• Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events.
• Assist with the day-to-day management of marketing strategies and plans.
• Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
• Oversee new fan development and prospecting opportunities in local market(s).
• Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
• Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics.
• Assist with coordinating and executing VIP experiences for promotional prize winners.
• Ensure all Public Address Announcement are written and executed during event weekends.
• Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory.
• Partner with Communications and Driver/Team Marketing, manage in-market driver appearances.
• Work with Event Experience team to build out weekend content and enhance the fan experience, assist with the supervision of seasonal event staff & act as point person for track photographers.
• Manage non-NASCAR event marketing campaigns and work with third party promoters as necessary – festivals, events, etc.
• Support the Track President and team lead (events, etc.) with any special projects
• 15% travel including weekends (team summits and assisting other tracks during event weekends)
• Other duties as assigned

Qualifications

• Bachelor's degree preferably in sports/entertainment management, business or communications.
• Minimum of four (4) years related experience and/or training in motorsports/sports marketing industry, entertainment event marketing, project management, public relations/communications or equivalent combination of education and experience
• Strong understanding of marketing principles
• Proven track record of planning and executing creative, successful events
• Excellent proofreading and attention to detail
• Experience collaborating cross-functionally with graphic design, sales, marketing, and communications teams
• Ability to work independently as well as collaboratively to meet business objectives
• Excellent attention to detail with strong organizational and time management skills
• Solid understanding of digital marketing tools and techniques, including social media and email marketing
• Ability to remain calm under pressure while maintaining a customer service focused mindset
• Ability to establish, manage, and maintain vendor relationships
• Exceptional written and verbal communication and interpersonal skills
• Demonstrated ability to lead projects and manage multiple priorities in a fast-paced environment
• Experience managing budgets and tracking expenses
• Self-starter who takes initiative and can manage projects from concept through completion
• Ability to anticipate issues and implement timely corrective action
• Flexibility to work extended hours, including evenings, weekends, and holidays during events, as business needs require
• Proficient in Microsoft Office Suite; familiarity with Adobe Creative Cloud is a plus
• Must possess a valid driver's license with a safe driving record.

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.