Marketing Manager, APAC

Marketing Manager

When you work at Nasdaq, you're working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we're all valued for our unique perspective.

Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.

Here, we're committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.

This is an opportunity to shape the APAC marketing strategy for a global financial technology leader, working at the intersection of regional expertise and global innovation. You'll have autonomy to drive impactful programs while being part of a collaborative, high-performing global team. This is a permanent full-time role based in Hong Kong following a hybrid work model setup (at least 3 in office days per week).

We are seeking a strategic and collaborative Marketing Manager to lead marketing initiatives across the APAC region. This role will serve as the primary marketing liaison for APAC, ensuring regional programs are tailored for market success while remaining aligned with global GTM priorities across revenue marketing, product marketing, and client retention.

The ideal candidate will combine regional expertise with global alignment, acting as a trusted advisor to APAC stakeholders and a collaborative partner to global marketing leaders. This is a highly visible role that requires strong relationship-building, cultural awareness, and the ability to balance autonomy with governance.

You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.

In return, you will receive a competitive salary package, incredible private health insurance, employee stock purchase plan, a global mentoring program, counseling through our Employee Assistance Program, gym sponsorship and more.

What You Will Do

Strategy & Execution

• Own the APAC marketing strategy within the framework of global GTM priorities.
• Localize global campaigns for cultural and market relevance, ensuring brand consistency.
• Develop region-specific programs for demand generation, client retention, and loyalty.

Collaboration & Governance

• Point of contact for APAC sales, product, and client teams.
• Gather insights and co-create initiatives with regional partners while maintaining strategic integrity.
• Avoid ad-hoc decision-making by aligning regional requests with global objectives and governance processes.
• Participate in regular syncs with AMERS and EMEA marketing leaders to ensure transparency and consistency.

Insights & Influence

• Provide actionable insights on APAC market trends, buyer behaviors, and competitive landscape.
• Influence global strategy by advocating for APAC needs in planning cycles.

What We Expect

• 6+ years in B2B marketing, preferably in financial technology or SaaS.
• Proven experience in APAC markets with strong cultural awareness.
• Exceptional stakeholder management and communication skills.
• Ability to balance critical thinking with hands-on execution.
• Collaborative mindset—thrives in a global team environment.

Success Measures

• Pipeline Growth: Contribution to regional pipeline and revenue targets through marketing programs.
• Campaign Adoption: Successful localization and execution of global campaigns in APAC.
• Stakeholder Satisfaction: Positive feedback from APAC leadership and global marketing peers.
• Governance Compliance: Demonstrated ability to align regional initiatives with global GTM priorities without reactive decision-making.
• Retention & Loyalty Impact: Measurable improvement in client engagement and retention metrics in APAC.

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.