Founding Product Marketer - Saas B2B Experience Required - Remote - Remote Eligible

Founding Product Marketer

Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.).

Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).

Sparrow is headquartered in San Francisco with remote employees across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we're solving real problems.

In the Founding Product Marketer role at Sparrow, you'll have the opportunity to solidify our vision, build processes, and a playbook to ensure that we're positioned to win by enabling our GTM teams. We're looking for a leader who is comfortable rolling up their sleeves, staying up to date on market trends and competitors, and working cross-functionally with internal stakeholders to increase productivity.

1. Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM and build a world-class revenue enablement function.
2. Own and evolve Sparrow's messaging, value proposition, and product differentiation, and ensure that product offerings are effectively communicated to HR professionals and decision makers.
3. Create high impact content, including sales decks, competitive battle cards, product collateral, sales enablement materials, thought leadership pieces, case studies, and executive presentations to equip Sales, Customer Success, and Marketing teams for success.
4. Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing.
5. Measure the productivity of our Sales and GTM teams while creating engaging business reviews with performance standards, training sessions, sales skill certifications, sales onboarding experience, and new hire bootcamp.
6. Leverage the best sales tech stack that includes Salesforce, Outreach, Gong, LinkedIn Navigator, Chili Piper, and more to automate the sales process through an effective sales methodology, including the latest AI sales productivity tools.
7. Be the voice of the sales organization through weekly sales communications, rewards and recognition programs, and team-building events.