Sales Marketing Planner, NBC Boston

Sales Marketing Planner, NBC Boston

NBCUniversal Boston is seeking a dynamic and detail-oriented Sales Marketing Planner to support our multi-platform sales efforts across NBC10 Boston, NBC Sports Boston, Telemundo Nueva Inglaterra, and NECN. This hybrid role combines strategic marketing planning with production coordination, with a strong emphasis on executing digital campaigns and driving innovation. The ideal candidate will be a proactive collaborator, supporting Account Executives and cross-functional teams to deliver high-impact sponsorships and marketing solutions across linear, digital, OTT, and social platforms.

Key Responsibilities:

• Act as a central liaison between sales, marketing, creative, and production teams to ensure timely and accurate execution of campaign elements.
• Manage production materials for live and pre-recorded programming.
• Coordinate creative assets (logos, copy, banners, video, etc.) and ensure alignment with client objectives and brand standards.
• Support promotional initiatives, including ticketing logistics, guest tracking, and event sponsorships.

Client & Internal Support:

• Build and maintain organized campaign calendars, trackers, timelines, and sales materials.
• Assist Account Executives with pitch decks, recap presentations, and tentpole materials.
• Track and ensure execution of sponsored elements across all platforms.
• Stay informed on industry trends, digital innovations, and competitive insights to inform campaign strategy and client recommendations.

Digital Campaign Strategy & Execution:

• Lead the planning, execution, and tracking of digital sponsorships across lifestyle, news, and sports programming.
• Collaborate with Digital Campaign Managers and the Cross-Platform Sales Director to deliver seamless digital campaigns across Peacock, OTT, social media, and display.
• Monitor digital delivery and performance; create client-facing recaps and identify areas for optimization and growth.
• Integrate digital capabilities into all sales materials, identifying new opportunities to enhance client campaigns.
• Proactively identify out-of-the-box marketing solutions that align with client objectives with NBCUniversal's portfolio offerings.

Basic Qualifications:

• 2 years experience in sales, marketing, or campaign planning, preferably in media or entertainment

Eligibility Requirements:

• Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
• Must be 18 years or greater
• Must have unrestricted work authorization to work in United States
• Must be willing to work in Needham, MA
• Must accept Solutions, NBCUniversal's Dispute Resolution Program

Desired Qualifications:

• Strong communication and interpersonal skills to collaborate with clients and multiple internal teams
• Detail-oriented with excellent project management skills
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Ability to analyze data and generate actionable insights
• Proficiency in marketing tools, CRM systems, and Microsoft Office Suite
• Knowledge of broadcast, digital, and social media platforms
• Creative thinker with a passion for digital innovation and delivering client success
• Passion for sports is a strong plus

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.