Senior Trade Marketing Executive, ANZ

Senior Trade Marketing Executive, ANZ

This is a 12 months fixed term contract that sits within the Theatrical Marketing team in the Partnerships Department and plays a pivotal role in showcasing our studio's titles to our trade partners/cinemas. Reporting to the Head of Partnerships, the Senior Trade Marketing, Events & Communications Executive also supports the Managing Director in developing and delivering high-impact trade presentations. The role leads trade marketing efforts for titles under the $8M box office threshold and blends creative storytelling with strong stakeholder collaboration. Proficiency in design tools such as Photoshop, InDesign, and Premiere Pro is essential to produce compelling visual and video presentations that support broader marketing objectives.

KEY RESPONSIBILITIES

• Working with the Head of Partnerships ANZ, create strategies to support allocated portfolio of titles across the Universal Pictures and Warner Bros slate, including general marketing, screening events, retail activations and general local area partnerships.
• Prepare and present quarterly/half-yearly strategies to cinema partners in association with the broader partnerships team.
• Maintain calendar of check-ins and develop materials to keep stakeholders across strategies and planning.
• Engage with regional and global Exhibitor Relations teams to align on planning, approvals and reporting of activity across the portfolio of titles.
• Collaborate with Sales/Distribution team to ensure alignment on activity and communication to cinema partners
• Develop and distribute approved marketing materials, bespoke assets, content, digital and social assets.
• Proactively develop new, engaging and creative executions that evolve how we communicate within the exhibition channel.
• Work collaboratively with the broader marketing project team to develop insight driven, innovative and creative ideas to deliver incremental exposure for film releases.
• Work closely with Media Lead on co-op advertising, sponsorships and social media support campaigns.
• Work closely with Publicists to maximise talent access for on screen ID's, meet and greets, content creation and film festivals.
• Contribute to studio campaign reports and presentation development.

Trade Marketing Presentations & Events

• Support the Managing Director to shape the narrative of trade marketing presentations and scripts.
• Develop supporting on-screen slides, securing assets from studio head offices or briefing creative agencies where necessary.
• Manage AV assets with head office, creating run sheets and ensuring all materials are secured and approved.
• Liaise with event organizers and stakeholders on studio presence, including attendee questionnaires, POS/standee activations, and staging elements outside of the main presentation.
• Coordinate major sponsorships at these conventions, managing budgets, liaising with third-party contractors, and overseeing entertainment, staging, and production.
• Work with event stakeholders to brief presentation requirements across AV, staging, lighting, effects, rehearsals, and autocue.
• Engage external vendors for high-production elements such as pre-recorded introductions, performers, or special effects.
• Manage all logistics for executives and team participating in events including travel, accommodation, talent & presenter coordination, meetings, rehearsals, script revisions.
• Capture all AIMC activities, including activations and takeovers, through high-resolution imagery, video, and commentary for archival and future reference

Qualifications

Basic Requirements:

• Passion for film and entertainment with knowledge of the cinema landscape in Australia.
• Creativity and a desire to innovate.
• Strong Windows office skills (Excel, Word, PowerPoint)
• Excellent attention to detail and manage multiple projects simultaneously
• Ability to brief projects and work with external agencies and vendors
• Understanding of media formats and required materials. This includes a thorough knowledge of technical requirements and language related to creative requirements ie. Specs, file formats, file sizes etc
• Strong knowledge of digital media formats and landscape
• Excellent communication skills and ability to engage with internal and external stakeholders of all levels
• Enjoy collaboration and working within a team environment.

Desired Characteristics:

• Bachelor's degree in Marketing, Communications, Media and Communication, Film and Media Studies, Business, Advertising or Digital Media
• Experience in cinema exhibition, theatrical film marketing, retail marketing, entertainment marketing, partnerships or agencies highly regarded
• You must have the right to work in Australia i.e have Australian Citizenship or Permanent Residency

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.