Sr. Analyst, Title Marketing Insights And Analytics

Sr. Analyst, Title Marketing Insights and Analytics

NBCU's Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights. The person in this role will report directly to the Director of Title Marketing Analytics within the Media Analytics team and will support multiple marketing teams within NBCUniversal Television & Streaming, including Peacock. The Sr. Analyst will play a key role in gathering data and delivering audience reports that guide strategic decisions for title campaigns. The ideal applicant will be data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.

Key Responsibilities:

• Uncover trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
• Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise level performance
• Leverage various 1st party and 3rd party data sources (e.g. Nielsen) to produce impactful reports and insights to drive audience targeting Lead process for building audience profiles for key titles and franchises
• Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities
• Track pre-premiere indicators to quantify content momentum and the health of campaigns
• Run correlation analyses to determine key indicators of future title success
• Develop media learning plans to guide various awareness and brand lift studies
• Lead ad-hoc analyses to address time-sensitive questions and uncover emerging trends
• Engage with new tools and data sources to enhance audience and media reporting
• Contribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments
• Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group's Measurement approach

Qualifications:

• Bachelor's degree with 2+ years of experience in Media research or analytics role
• Experience working with Nielsen NPower (i.e., Reach & Frequency, Duplication, Segmentation)
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint
• Experience identifying, segmenting and building audiences
• Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools
• Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy.
• Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources

Desired Characteristics:

• Passion for the media industry, especially in television and streaming
• Familiarity with new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)
• Experience working with large datasets and data management/visualization tools (i.e., Tableau, Domo, Power BI)
• Ability to handle multiple assignments and meet deadlines in a fast-paced environment
• Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
• Effective communicator and collaborator with strong project management and problem-solving skills.
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose.

Additional Requirements:

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $100,000

Additional Information:

• As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
• NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
• NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
• If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.