Sr. Executive, Partnership Marketing, South Korea (18 - month Fixed - term Contract)

Sr. Executive, Partnership Marketing, South Korea

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Universal Pictures was the first of the modern Hollywood studios, and for over one hundred years we have been responsible for some of the world's most memorable feature films and franchises, including box office blockbusters ET, Jurassic Park, Jason Bourne, Fast and Furious; Illumination Entertainment animation franchises Despicable Me, The Minions and The Secret Life of Pets, and the films of Dreamworks Animation.

Universal Pictures Korea is the first office in Korea to directly distribute Hollywood films, with a history spanning over 30 years. We are responsible for all aspects of the film business in the country—from acquisition and distribution to release.

Job Description

Role Summary

As a Senior Executive, Partnership Marketing, you'll take the lead in building impactful collaborations with top-tier brands, platforms, and theaters to bring our films to wider audiences. You'll work closely with cross-functional teams—from brand and consumer products to publicity and sales—and serve as the key bridge between our local team and global headquarters. This is a role where strategic thinking meets hands-on execution, and where your creativity directly shapes how fans experience our content.

Key Responsibilities

• Develop and execute partnership marketing strategies based on the specialty of the brand and content
• Solicit and secure co-promotions with relevant local and international companies, platforms, distributors, and brands
• Negotiate contracts with key partners, maintain relationships, and manage performance
• Generate co-marketing ideas considering IP, content, and product attributes
• Execute integrated promotions across media, partners, publicity, and digital platforms
• Obtain approvals and execute plans through clear and efficient communication with head office
• Collaborate closely with cross-functional teams (sales, consumer products, PR, etc.)

Main Tasks

Promotion & Partnership

Partner Communication

• Identify and pitch promotional partners for each film; coordinate and attend meetings
• Communicate/liaise with local counterparts of Global Partners to amplify campaigns in the local market
• Oversee partners and local agencies for promotion execution and act as key point of contact for this with Head Office.

Head Office (HO) Communication

• Establish promotional strategies and plans through communication with Head Office.
• Ensure consistent and clear updating on status of partnership's discussions/negotiations
• Manage the overall process for Head Office promotion and creative approvals

Cross Divisional Marketing

Brand Marketing

• Discuss long-term franchise planning and annual brand execution strategies with the brand team
• Manage costume purchases and operations Consumer Products team

Consumer Products (CP) Communication

• Collaborate closely with the CP team to pitch Quick Service Restaurant (QSR) category partners and facilitate the HO approval process
• Reflect results in local campaigns
• Collaborate with CP licensees for additional promotions during the theatrical release window TV Department

TV Distribution (TVD) Communication

• Confirm rights for franchise films and discuss TV scheduling

Exhibitor Marketing

Premium Large Format (PLF) Movie Marketing

• Coordinate with Head Office and local offices for IMAX, 4DX/SCREENX, Dolby, and other special formats
• Manage event promotions and premium production approval processes with Head Office

Exhibitor Marketing

• Plan and execute promotions through communication with exhibitors
• Manage theater concessions and photo ops

Qualifications

Basic Requirements:

• Over 7 years of relevant experience (brand marketing, partnership marketing, content marketing, etc.)
• Fluent English communication skills as working language, native-level proficiency in Korean
• Excellent negotiation and business communication skills
• Experience managing diverse stakeholders and resolving issues
• Strong project management, time management, and execution skills

Desired Characteristics:

• Experience in the film, content, or entertainment industry with a strong understanding of audience engagement and fan culture
• Established relationships with top-tier brands
• Ability to think both creatively and strategically, with a passion for storytelling and brand building
• Comfortable navigating global matrix organizations and aligning with international stakeholders
• Proven track record of leading cross-functional campaigns or large-scale co-promotions
• A natural relationship builder — someone who thrives on collaboration and communicates with clarity and empathy

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.