Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for executing effective digital marketing strategies to support the expansion and growth of the company. This position will manage and optimize our digital presence through social media, email marketing, and digital advertising. This role will also lead the creation of engaging and brand-aligned content for both external marketing and internal communications. Success in this role is measured by demonstrated improvements to existing data analytics systems and performance metrics, reflecting increased efficiency, reach, and impact of digital initiatives. You should be accurately described as a happy warrior who thrives on leading from the front with strategic thinking. A solid communicator in search of decisions that deliver real results. A courageous mutant; a problem-solver, financial steward, and one who excels at collaboration. A passionate pragmatist about the company's success, growth, and program quality.

The candidate selected will be responsible for the following:

• Develop, execute, and monitor digital campaigns across channels including social media, email, and digital advertising
• Strategize, build, and implement digital strategies to recruit and support foster parents
• Strategize, build, and implement corporate and local social media campaigns based on analytics to further grow engagement and brand awareness, while maintaining consistent brand standards
• Track, report, and present digital performance metrics, identifying trends and recommending strategic adjustments
• Analyze and optimize campaign performance using data-driven insights to improve engagement and return on investment
• Support new business activities with a focus on campaign automation solutions

Content Creation & Strategy:

• Create compelling, targeted content for various digital platforms including blog posts, social media copy and graphics, and email newsletters
• Maintain and refine content calendars to ensure consistent, audience-tailored messaging across platforms
• Work collaboratively with internal and external teams to execute a laser-focused content strategy
• Maintain brand consistency throughout all marketing projects
• Collaborate with cross-functional teams to gather relevant information and transform it into impactful content for both marketing and internal communication purposes

Technology, Tools & Trends:

• Review new technologies and emerging trends to keep Necco at the forefront of developments in digital marketing
• Stay current with digital marketing trends, tools, and best practices
• Contribute to the development and improvement of internal analytics dashboards and tools to better measure campaign effectiveness and audience behavior

Key Requirements:

• Bachelor's degree in marketing or a related field
• Proven experience in digital marketing and content creation
• Advanced knowledge of social media platforms
• Proficiency with Canva and Microsoft Office
• Familiarity with digital tools such as Google Analytics, social media scheduling platforms, and email marketing systems
• Strong writing, editing, and communication skills
• Ability to interpret marketing data and provide actionable insights
• Excellent organizational skills and ability to manage multiple projects
• Strong interpersonal skills with the ability to influence and collaborate with stakeholders

At Necco, we value diversity and are committed to creating an inclusive and equitable work environment. We embrace individuals of diverse backgrounds, experiences, and perspectives. We believe that a diverse team fosters innovation and creativity, and we actively seek candidates from all races, ethnicities, religions, genders, sexual orientations, abilities, and ages to join our organization. We are dedicated to providing equal opportunities for employment and advancement to all qualified individuals, and we encourage applicants of all backgrounds to apply.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.