Marketing Manager - Colombia/argentina - Remote Eligible

Marketing Manager

We're looking for a results-driven Marketing Manager to take ownership of our brand, digital presence, and marketing strategy. This role is central to modernizing our marketing function, increasing our visibility, driving a qualified pipeline, and supporting the sales team with high-impact collateral and campaigns.

You'll manage everything from our website and brand to evaluating which events we attend and how we show up. This is a strategic, hands-on role ideal for someone who thrives in a fast-paced environment, has demonstrated their willingness to adopt new technologies, and has experience leading a small marketing team.

Responsibilities include:

• Own and evolve the company's brand identity to ensure consistency across all channels and materials
• Manage development and production of all sales collateral (presentations, one-pagers, case studies, etc.)
• Manage and create content initiatives from concept to execution, including research and writing compelling content for promotions, blog posts, social channels, etc.
• Own the company website – including design, messaging, content updates, and performance tracking
• Develop strategies to drive traffic to the website and optimize for conversions
• Monitor site analytics and continuously improve the customer journey
• Research and recommend industry events, conferences, and trade shows that align with company goals
• Build a clear ROI-driven strategy for which events to attend, how to present the brand, and how much to invest
• Lead pre- and post-event planning, marketing, and follow-up activities to maximize lead generation
• Partner with Sales to understand customer needs and develop marketing strategies that drive pipeline and new logo acquisition
• Track and report on marketing-influenced pipeline, campaign ROI, and lead performance
• Identify new channels and tactics to reach target customers and improve conversion
• Gather market and customer insights to inform product positioning and messaging, validate market needs, and estimate demand
• Develop buyer personas and audience messaging in collaboration with the Product and Sales teams
• Create market-facing assets that communicate key product features and value propositions
• Plan and execute product launch strategies