Associate Creative Director, Design, Brand And Engagement, Marketing

Associate Creative Director, Design, Brand and Engagement, Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

We are seeking an Associate Creative Director of Design to lead the creative vision for our Brand and Engagement marketing. This is a director-level leadership role for a creative visionary who can translate the value of world-class journalism into powerful design experiences that bring our brand identity to life. You will guide a talented team of four art directors and designers, shaping the work that defines how millions of people perceive and interact with The New York Times.

Reporting to the VP, Creative, Marketing, you will be a key creative leader in our marketing organization. Together with the ACD, Writing, you will guide the creative output for our Brand, Engagement, Earned, and Product Marketing teams. Your role will be a unifying force, collaborating to ensure a cohesive visual narrative that connects our brand expression with in-product engagement—from new feature launches and subscriber engagement campaigns to app store optimization and marketing for our extensive product offerings.

This position is for a creative leader who is passionate about both exceptional craft and the people who create it. You thrive at the intersection of graphic design and motion design, and are just as excited to contribute directly to product marketing and campaign ideation as you are to work one-on-one with designers on their professional development. You believe that the best work comes from a culture of collaboration and continuous learning, and you know how to set a high bar for craft by both teaching and inspiring.

Responsibilities

• Inspire and direct the creative vision for our engagement and product marketing initiatives, from new feature launches to onboarding and in-app experiences.
• Guide the in-house adaptation and extension of our major brand campaigns, collaborating with our agency partners to create cohesive and brilliant executions across all channels.
• Translate marketing strategies into clear creative directives that excite the team and result in cohesive, effective work.
• Ideate and build compelling ways to communicate the value of our key product features, transforming in-app experiences into clear and compelling marketing.
• Be a dedicated leader and mentor to your team, guiding their career growth through hands-on coaching and one-on-one development.
• Tap into your experience to help designers improve their work, defining creative standards and best practices that have a positive impact on the team's culture and process.
• Champion the marketing creative team and its work throughout the organization, serving as an ambassador for our mission and craft.
• Drive the recruitment and hiring of top full-time and temporary design talent, identifying the next generation of creatives for The Times.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 5+ years of direct management experience, with a deep-seated passion for mentoring designers and helping them build their careers.
• 10+ years of experience in brand and engagement design, ideally across both creative agency and in-house environments, with a clear track record of producing and leading world-class creative work.
• A portfolio that not only shows beautiful work, but demonstrates how your design choices clarify complex ideas and connect with audiences. Exceptional visual storytelling skills across both static and motion formats, with fluency in Figma and Adobe After Effects.
• A deep interest in current design thinking and the state of the industry, coupled with a creatively curious mindset for experimenting with new solutions and tools like Generative AI.

Preferred Qualifications

• Proven success partnering with product and marketing teams to create work that deepens audience engagement.
• A genuine passion for journalism and a deep curiosity about our work and company—we hope you enjoy reading, watching, and listening to it.

The annual base pay range for this role is between: $155,000 - $168,000 USD.