Director, Industry Marketing - Brand (temporary)

Director, Industry Marketing - Brand (Temporary)

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

Reporting to the SVP Marketing, Advertising, we are hiring a temporary Director of Industry Marketing to help us articulate and share our advertising story with the industry. You will oversee a team of marketers and partner with leads across the organization to strategize and implement global marketing strategies and communications, balancing between internal and external audiences. We are looking for a strategic marketer from the ad industry who will develop creative and insightful storytelling and PR opportunities.

This is a parental leave cover for 6 months with no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week.

Responsibilities:

• Partner with leadership to drive the development and awareness of New York Times Advertising alongside the broader NYT portfolio of brands to create differentiation in the industry.
• Provide strategic leadership, creative insight, content development and oversight of all marketing activities and channels such as newsletters, website and social.
• Develop value propositions, narratives and messaging - from core pitch to campaigns —that resonate with our several audiences across categories and the industry.
• Manage press efforts alongside our PR agency. This includes identifying press-worthy opportunities, partnering with SMEs to develop supporting pitch materials and working to amplify our external communications.
• Lead the awards strategy for advertising, collaborating with creative and production teams.
• Partner with Industry events team to program internal and external events, developing content, scripting and prepping speakers.
• Develop, write and manage leadership communications to the department.
• Oversee the development of bi-Monthly All Hands from content and scripting to production, working with senior leadership to highlight key initiatives across the department.
• Develop presentation content for external speaking engagements.
• Ideate and execute culture programs with engaging programming to inspire teams.
• Optimize the results of our impact across all channels and initiatives.
• You demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• Bachelor's degree in Communications, Marketing or related field.
• 10+ years of experience in marketing or advertising at a high-growth company.
• Written and verbal skills that match the quality of The Times.
• Experience liaising and creating communications with leadership.

The hourly rate of base pay for this role is:

$82.42 - $87.90 USD