Manager, Growth Media (temporary)

Manager, Growth Media (Temporary)

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

The Manager of Marketing & Media Strategy oversees digital media strategy and tactical plans for subscription driving programs across The New York Times suite of products targeted outside of the US. You will manage end-to-end strategy planning, coordination, and reporting of these campaigns. You will be the primary liaison between paid media and other partner teams (Marketing, Product, Data Analytics and Creative. Together, the acquisition team works on projects in service of enterprise subscription growth. You will report to the Senior Manager, Growth Media Strategy. This temporary role will be based at our headquarters in New York, NY and is a hybrid role with a requirement of 3 days in the office weekly.

Responsibilities:

• You will lead the end-to-end planning our multi-channel paid media international strategies for all products, from audience strategy, to level of investment, to channel mix.
• You will collaborate with the Growth Marketing team to deliver campaigns against enterprise growth targets.
• You will consult internal creative teams on channel best practices and historical creative insights to help inform the creative development process.
• You will manage relationships with 3rd party teams (i.e. platforms, agency partners) to ensure launch and optimization of acquisition campaigns through demonstrated expertise in media management and analytics.
• You will analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to advise on impactful optimizations and strategic shifts to improve performance on an ongoing basis.
• You will operate as the voice of Paid Media as it relates to main subscription-focused campaigns, building trust across all Growth partner teams.
• You will oversee end-to-end reporting and insights deliverable for the international programs, presenting insights and next steps to leadership teams and you value new challenges and are not deterred by complex situations.
• You will maintain testing prioritization roadmaps, outlining key learnings, wins, and losses to account for in future sales and continue cultivating 'test-and-learn' ethos.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 5+ years experience managing digital media, specifically in building multi-channel and cross-channel strategies
• 2+ years experience performance marketing
• 2+ years experience analyzing data and turning data into insights, and insights into actions to assist partners with strategy
• 5+ years experience in partner management skills
• 5+ years experience in campaign execution

This is a Temporary role that does not include benefits.

The annual base pay range equivalent for this role is from $100,000.00 and $113,000.00.

The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.