Director, Global Fan Engagement Marketing

Director, Global Fan Engagement Marketing

The National Football League is seeking a strategic, data-driven marketing leader to advance our 1:1 fan engagement strategy, journey orchestration, and personalization at scale. This high-impact role requires deep experience in audience strategy, MarTech innovation, and performance-oriented engagement.

You will lead the design and activation of personalized fan journeys—leveraging automation, real-time decisioning, and the full power of our customer data platform (CDP) to deliver the right message, at the right time, through the right channels. Your efforts will deepen relationships, increase fan avidity, and drive both lead generation and revenue growth across NFL's product and partner ecosystem.

The Fan Engagement Marketing team operates as a Global Center of Excellence within the broader Marketing organization, focused on using technology, data, and creativity to unlock growth and drive personalization across a diverse and global fan base.

Responsibilities

• Lead Strategy & Execution: Evolve our journey orchestration and 1:1 fan engagement strategy across email, SMS, push, in-app, web, OnePass, and paid media—powered by data, automation, and a modern MarTech stack.
• Drive Lifetime Value: Maximize fan LTV—enhancing activation, retention, upsell, and re-engagement strategies, while mitigating churn across all fan segments and product lines.
• Architect Fan Journeys: Design and implement dynamic, signal-based journeys tailored to audience segments, behavioral data, and product interactions—delivering contextual, personalized, and localized experiences at scale.
• Establish Channel Governance: Define and manage a comprehensive, enterprise-wide contact strategy across League, Clubs, and Partners—ensuring consistency, compliance, and fan-centric messaging.
• Advance Personalization at Scale: Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized fan experiences across all relevant touchpoints.
• Activate the MarTech Ecosystem: Ensure full utilization of the NFL’s technology stack—including CDPs, journey orchestration platforms (e.g., Adobe Experience Platform), and content automation—to drive efficient and relevant fan engagement.
• Drive Fan Growth and Revenue Generation: Lead strategies that convert fan engagement into measurable business impact—integrating personalized messaging, conversion tactics, and optimized journeys to drive lead generation, product adoption, and monetization across direct-to-consumer and partner channels.
• Test, Learn, Optimize: Implement agile experimentation frameworks and continuous testing to refine journeys, messaging, and channel strategies—improving performance and business outcomes.
• Partner Across the Enterprise: Collaborate with Data & Analytics, Technology, Product, and Media teams – as well as regional markets – to align fan engagement efforts with platform capabilities, measurement strategy, and organizational goals.

Required Qualifications

• 10+ years leading 1:1 engagement, outbound channel marketing, journey orchestration, or personalized marketing in a matrixed, consumer-facing enterprise.
• Proven ownership of LTV, lead generation, and revenue-driving programs through strategies that reduce churn and increase engagement, frequency, and conversion.
• Deep expertise in MarTech architecture, including CDPs, orchestration tools, and marketing automation platforms (e.g., Adobe Experience Platform, Salesforce, Braze).
• Demonstrated experience designing data-driven journeys and activating them across multichannel campaigns.
• Fluent in segmentation, behavioral modeling, and working with analytics teams to optimize for performance KPIs.
• 5+ years of experience leading high-performing teams and managing external partners or agencies.
• Bachelor’s degree required; MBA or advanced degree preferred.

Other Key Attributes / Characteristics

• Strategic, systems-level thinker fluent in the intersection of marketing, technology, and fan experience.
• Forward-looking leader with strong commercial instincts and a bias for performance and innovation.
• Skilled communicator and influencer with cross-functional and executive-level credibility.
• Collaborative and empowering people manager with a strong sense of ownership and accountability.
• Highly organized, analytically grounded, and focused on measurable outcomes.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

Up to 20% domestic travel required with occasional weekend and international travel.