Ecommerce Product Manager

Ecommerce Product Manager

Join Nielsen's Performance Marketing team and be at the forefront of fueling global revenue growth!

We are focused on solidifying our market leadership and building meaningful connections with our target audience at critical moments throughout their buyer journey.

Our work directly contributes to the growth of Nielsen's customer base, lifetime value, and overall business success. We achieve this by developing and implementing a segment-based approach with value-rich messaging across all marketing activities, from initial positioning to strategic execution and ongoing measurement.

We succeed through data-informed strategies, innovative thinking, strong creative execution, and a commitment to continuous improvement. We are a strategic partner to our Sales, Product, and Customer Success teams.

About the Job

The Commercial Marketing team drives commercial success by partnering with Sales to develop plans for increasing customer affinity, product adoption, and growth, including powering demand and lead generation. This team brings customer messaging to life through impactful marketing strategies and data driven integrated campaigns focused on performance metrics to improve the purchase funnel. Additionally, the team leads the Nielsen Marketplace eCommerce strategy, activation, product development and promotion.

We are seeking a data-driven, creative, and innovative eCommerce Product Manager. In this role, you will be responsible for the development and execution of the product catalog strategy on the Nielsen Marketplace. You will cultivate and maintain a strong understanding of Nielsen's product offerings and target audience, leveraging this knowledge to create new products and deploy them within the eCommerce environment. You will also monitor performance and implement optimizations to cultivate a product catalog that delivers strong customer value.

Qualifications

Responsibilities

• Product Catalog Development & Management: Develop and execute the eCommerce product catalog strategy, leveraging market understanding, and customer and product knowledge to create new products such as reports, insights, subscription models, and solutions within the eCommerce environment.
• Target Audience Expertise: Develop and maintain a strong understanding of the Nielsen Marketplace target audience, their needs, and purchasing behaviors. Recommend data-driven user experience enhancements.
• Product Knowledge: Cultivate and maintain a deep understanding of Nielsen's diverse product offerings, features, and value propositions. Leverage this knowledge to match solutions with the target audience.
• eCommerce Deployment: Partner with the Nielsen.com team for the effective deployment and presentation of products within the Nielsen Marketplace eCommerce platform.
• Performance Monitoring: Continuously monitor the performance of the product catalog using relevant data and analytics.
• Optimization & Iteration: Identify areas for improvement and implement data-driven optimizations to enhance the product catalog's performance, customer value, and conversion rates.

Nice to Have

• Bachelor's degree in marketing, business, or a related field 5 years of experience in eCommerce, digital marketing, or product management
• Experience in the media, advertising, and market research industry is a plus
• Strong understanding of eCommerce principles, best practices, and technologies
• Excellent analytical skills with a data-driven approach to decision-making
• Creativity and innovation in developing new product offerings and presentations
• Ability to understand and translate technical product information into compelling online listings
• Experience with web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive improvements
• Strong collaboration and communication skills, with the ability to partner effectively across teams
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problem-solving skills Capable of managing in chaos, prioritizing, and effectively setting expectations
• Experience with Nielsen products a plus