Product Manager

Product Manager

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

As a Product Manager a critical part of your job will be creating the high-quality, data-driven reports that are sold on Nielsen Marketplace. These reports directly help our clients make smarter marketing and advertising decisions, allowing them to identify market opportunities and maximize their ROI. Your commitment to high-quality work and attention to detail is essential.

Qualifications

Responsibilities:

• Build trust-based relationships with Campaign Analytics (CA) team, Sales, Research, Operations/Support teams and Product teams.
• Translate the specific business needs of the Small and Medium Business (SMB) market into actionable, data-driven reports and insights for Nielsen Marketplace. This includes designing study setups, performing data analysis, and summarizing key findings.
• Create, analyze, and deliver high-quality reports that provide clients with a clear understanding of their campaign performance. Ensure the accuracy and integrity of all data and insights before they are published.
• Collaborate on developing educational materials such as brochures, sample reports, and how-to guides to showcase the value of the insights.
• Own the end-to-end project lifecycle for assigned studies, maintaining accurate records of study timelines, milestones, and delivery dates. Proactively communicate status updates and manage expectations with all relevant internal and external stakeholders.
• Collaborate with senior team members to develop new analytical techniques and contribute to the ongoing improvement of our processes and product offerings on Nielsen Marketplace.

Nice to Have:

• Excellent communication and presentation skills.
• Excellent critical thinking ability and the desire to seek solutions for novel situations as they arise.
• Attention to detail – organization, quality, and accuracy in all work and interactions.
• A self-motivated, curious learner with the ability to work collaboratively and willingness to lean in – need to jump in quickly, adapt and work in a collaborative team environment, managing multiple projects at once.
• Strong project and time management skills.
• Broad knowledge of technology trends and relevance to clients' businesses.
• Eager to learn and develop new skills.
• 3-5 years experience in analytics and/or market research.
• Bachelor's Degree focused on Marketing, Analytics and/or Business.
• Ability to grasp new concepts easily, and be able to present them in a simplified manner to clients and potential prospects.
• Technical proficiency in Office/Google Suite of software solutions.
• Excellent verbal and written communication skills.
• Ability to work independently in a fast-paced environment.
• Media and advertising industry knowledge is a plus.
• Stats background a plus.
• Experience in the Small and Medium Businesses Market either on the advertiser or on the agency side is a strong plus.
• Past experience in digital media buying/planning and marketing analytics is a strong plus.