Product Marketing Director

Product Marketing Director

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

The Product Marketing Director is responsible for bringing Gracenote's products to market. This role encompasses working closely with Product, Commercial and MarComs stakeholders to develop strategic product messaging and drive go-to-market strategies for Gracenote products in order to accelerate revenue growth. This role plays a critical role in creating and executing product marketing strategies, messaging, content and campaigns to support the business.

This role will focus on bringing Gracenote Contextual Video Data to market to advertisers and agencies as well as ad tech companies and video publishers. The ideal candidate will possess product marketing expertise coupled with knowledge of the advertising ecosystem and related workflows. This role will ensure that product value proposition and messaging resonates with target audiences, competitively positions Gracenote and educates the advertising ecosystem on the advantages of contextual targeting.

Gracenote, a Nielsen company, helps media and entertainment companies around the world connect audiences with the content they love. Gracenote's entertainment metadata and IDs power the entertainment ecosystem, from creation to distribution through discovery and monetization.