Senior Product Manager (consumer & Media View - Survey Research)

Senior Product Manager (Consumer & Media View - Survey Research)

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

As a Senior Product Manager (SPM) at Nielsen, you will be a leading force driving innovation within the audience measurement landscape. You will take ownership of the complete product lifecycle for a portfolio of survey-based tracking studies, from validating product-market fit to executing the product vision and leading cross-functional teams to deliver products that consistently exceed customer expectations.

Key Responsibilities

• Define and communicate the product vision, strategy, and roadmap, aligning them with overall business goals.
• Create buy-in for the product vision both internally and with key external partners
• Create and maintain the product roadmap, prioritizing features, and managing the product backlog.
• Translate product strategy into detailed requirements and prototypes
• Scope and prioritize activities based on business and customer impact
• Work closely with engineering, data science, operations, marketing, sales, and other teams to ensure successful product development and launch
• Work with high profile customers to communicate methodologies used
• Communicate product updates, manage expectations, and build strong relationships with stakeholders.
• Track product performance, analyze key metrics, and make data-driven decisions to optimize product performance
• Track and enforce contractual commitments to inform product roadmap and prioritization
• Leverage experience to impact survey methodology, influencing design, implementation and updates.
• Analyze survey data trends to enhance product alignment and drive improvements.

A bachelor's or master's degree in Sociology or other Social Sciences, Business Administration, Data Science, or a related field

At least 4-7 years of experience in product management, with a background in survey research.

Experience in primary research/survey methodologies and data collection techniques

Product management or roles in research firms are preferred

Experience with growing Advanced Audiences revenue through strategic initiatives is a plus. This includes experience with Ad Tech/Programmatic initiatives and/or Data Enrichment through various secure and privacy-focused methods, such as leveraging clean rooms and robust data integrations.

Prior experience in Audience Measurement / Media industry is a plus

Knowledge of project and product management tools like Jira and Aha

Familiarity with complex data methodologies to combine data assets into products

Experience with big data analytics and data flows

A customer-first approach by anchoring and solving customer problems rapidly, aligning data-driven decisions with customer needs

Experience in writing technical specifications and technology requirements

Nimble with fail-fast mindset to drive rapid iterations of product development

Strong time management skills

Excellent written and verbal communication skills along with the ability to present effectively to upper management

Additional certifications in Product Management, Agile methodologies, or related areas can be advantageous