Marketing Analytics Expert

Marketing Analytics Expert

NIQ (NielsenIQ) is a global leader in data analytics, offering businesses essential insights into consumer behavior and market trends. We are seeking a proactive and results-driven individual to join our Strategic Analytics and Insights Sales team in Kazakhstan, based in Almaty. The Senior Business Partner will be responsible for selling Advanced Analytics solutions and Consumer Research products.

In this Senior Business Development role, you will be responsible for driving the growth of NielsenIQ's Strategic Analytics & Insights (SA&I) business with key strategic local and regional clients in Kazakhstan and other central Asia countries, fostering profitable revenue expansion, and increasing awareness of the broader SA&I portfolio.

You will take ownership of key local and regional client relationships, leveraging your extensive knowledge of the FMCG industry and NielsenIQ's products and services. Your role will involve aligning customer priorities with NielsenIQ's capabilities, identifying and capitalizing on opportunities to deepen commercial relationships and generate additional revenue. You will be cooperating closely with the sales executives' team, projects execution team, operation team, and data analytics teams internally and oversee the total sales process for market.

Responsibilities include:

• Take ownership of revenue generation, driving profitable growth for NielsenIQ (NIQ) Strategic Clients. Develop and execute strategic account sales plans, aligning with SA&I regional cluster leader, and ensure consistent performance through the management of sales pipelines, setting sales quotas, and providing monthly sales forecasts.
• Lead the renewal and negotiation of contracts while delivering revenue goals, maintaining a long-term growth focus.
• Continuously engage with key decision-makers, influence strategies, and drive sales opportunities to help clients achieve their objectives (identifying opportunities, running capability meetings, preparing proposals, negotiating proposals).
• Developing consumer insights business with new Clients: identifying needs, building relations, building awareness of research solutions, preparing proposals, negotiating.
• Building research awareness in and outside of the organization: presenting at conferences, client and internal events. Understands emerging market trends and interdependencies impacting customers; leverages understanding to expand relationships with own clients.
• Acts as a resource for colleagues with less experience.
• Cooperating with the execution and operations team.
• The person will be responsible for the sales target.

Qualifications include:

• 4+ years of experience in market research, advanced analytics and/or in other marketing&analytics services sales.
• Knowledge on consumer and shopper research methodologies.
• Bachelor's Degree required.
• Advantage of experience in working with FMCG, Retail or T&D.
• Building strong relations with Clients, strong communication and Client management skills.
• High Negotiation, Problem Solving & Communications Skills.
• Able to work collaboratively with internal & external teams.
• Skilled & polished communicator, including client presentations/events.
• Strategic thinking and vision.
• High say-do ratio.
• Knowledge of Microsoft Word, Excel, PowerPoint and Microsoft tools.
• Proficiency in English and Russian.

What We Offer:

• Work in a stable environment, in a large international research company;
• Access to learning platforms, mentorship programs and educational support to keep developing your skills;
• Opportunity to be a part of many products development projects (AR, Immersive Reality, Digital Solutions);
• Ability to develop within expert groups in various products, methodologies and analytical tools;
• High level of projects & clients diversity (qual & quant / FMCG & non-FMCG);
• Great, friendly atmosphere;
• Working in a multi-country environment (on local and multicounty projects);
• Private Health Insurance compensation package (after the probation period)

Our Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.