Performance Marketing Media Buyer (based in Portugal, German speaker)

As our Performance Marketing Media Buyer you will be part of a growing Panel Engagement Digital Team and be responsible for:

Managing Google and Social Ad campaigns and budgets across regions
Participate in an important worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)
Interact directly with ad agency and platform representatives to optimize campaigns
Consult on creative best practices and optimization
Troubleshoot common campaign issues, approve and tune local language campaigns
Analyse reporting, look for potential problem areas
Meet the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns
Maintain documentation on campaign process and procedures

You will be used to:

Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.
Be an expert in SEA, SEO, FB, IG, and YouTube marketing.
Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth
Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth
Strategize and execute experiments to continuously improve key metrics across campaigns
collaborate with internal (design, product) and external teams on projects to drive growth and efficiency
Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.
Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.
Managing multiple campaigns at once, within tight deadlines and A/B testing experience

Among other things you will:

Develop recruitment, engagement and retention paid campaigns to sustain panel's health, including specific, measurable goals such as churn rate, acquisition cost, retention cost
Work on NielsenIQ performance ads team across more than 20 countries and 10 languages
Research/recommend "best practices" based on competitive analysis for app ad campaigns
Identify opportunities for high impact acquisition, engagement and retention growth initiatives
Set up and continuously optimize the performance of Google and Social Ad campaigns
Managing Google Ad campaigns including Paid SEM, Display, and YouTube
Developing new traffic acquisition and link-bait opportunities
Identify conversion rate optimization (CRO) opportunities, and lead testing processes
Manage ideation, planning, and execution efforts of CRO special projects
Create analytics reports and dashboards to measure campaign performance
Ensuring the integrity of our UTM campaign tagging
Troubleshooting web analytics issues and making tracking code changes as needed

Qualifications

2+ years of paid search / social / app marketing, consulting, or banking, BA/BS degree, excellent analytical skills, and strong vision and strategy
Experience in Meta Business Suite, Google Ads Manager (MCC) and TikTok Ads Manager
Proven marketer that drives positive ROI by optimizing CPA, LTV, and ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies
Proven experience of A/B testing and using data / analytics to inform design decisions
Work Proficiency in English
Fluent or Work Proficiency in German

Valued but not mandatory:

Experience in campaign management web analytics and conversion optimization and attribution modelling
Experience of digital strategy, information architecture & design, digital marketing; including online advertising and promotion
Google Display video 360, Google Ads, Google Tag Manager Meta Certified Digital Marketing Associate and TikTok Media Buying Certification certifications preferred
Experience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others)

Our Benefits