Lead - Regional Integrated Retail Marketing

Lead, Regional Integrated Retail Marketing, North America

As a Lead, Regional Integrated Retail Marketing, North America, you bring Nike, Inc. brands (Nike, Jordan) to life with, and through, key retail partners (Nike Store Partners, Sport Chek, Foot Locker, JD Sports, NSW Specialty, and others) and across Nike-owned doors. You translate brand intent into partner-specific opportunities and marketplace impact. This role activates deeply local, culturally connected moments that resonate with communities—blending account expertise with brand vision to drive integrated plans, strengthen account relationships, and execute activations that build brand love and cultural relevance across the marketplace.

Working within a team of world class Canada & North America brand experts, you'll develop strategies and campaigns that build and enhance Nike's relationship with consumers. A typical day will include equal parts internal and external conversations. You will also collaborate and partner with the following key internal and external partners.

• Cross Functional Leaders (i.e. members of Canada LT and NA-IRM LT)
• Partner Marketing Teams (i.e. Nike Store Partners, Sport Chek, Foot Locker, JD Sports, NBHD etc…)
• Brand Creative & Brand Marketing Integrate Media, Creators & Influencers
• Digital Marketing, Sports Marketing, Sport Community Impact, EKINs Catalyst & Entertainment Marketing Agency & Production partners
• Athletes, Federations, & Sport Communities
• Sales, Planning, Product & Merchandising

Who We Are Looking For Someone who:

• Lives close to culture and brings a deep understanding of, and authentic connection to, the local market and communities where they work.
• Is passionate about Nike, Inc. brands, sport, and sport culture.
• Thrives in fast-paced, highly matrixed environments.
• Builds rapport naturally and values relationships—sparking conversations that lead to meaningful brand and account impact.
• Enjoys rolling up their sleeves to bring ideas to life on the ground!

The Lead Regional Integrated Retail Marketing will drive digitally connected live experiences & Retail Brand Marketing efforts. They will collaborate with a team of innovative retail & digital marketers to deliver on brand and business objectives. This candidate with possess a deep understanding of the consumer, their lifestyle, and their relationships with Sport. They will connect athletes with the innovation, experiences and sport activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a proven leader, curious and eager to innovate, learn and evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline (O2O), direct-to-consumer channels, and you are a thought leader, a digital evangelist and a consumer advocate. You are self-aware, and model giving and receiving feedback as a gift.

Qualifications:

• High-school degree (a bachelor's degree is a plus)
• Have 6+ years of experience in, Brand, Retail or Digital Marketing (and Visual Merchandising and Styling experience. Working at a consumer facing retail is a plus)
• Obsess details while can also pull-up to think strategically at the Big Picture
• Marketing analytics, deriving actionable insights and applying learnings
• Strong understanding of cultural and consumer trends
• Proven ability at creating meaningful connections with consumers and brands
• Growth mindset, open to receiving and sharing regular feedback anchored in a commitment to prioritizing personal development
• Passionate about learning new tools and technologies / is an early adopter
• Invested in team and office culture with commitment to put team's goals first
• Excellent communication, storytelling skills; experience crafting strategic recommendations and persuasive presentations to leadership
• Previous project management, or leadership experience in retail
• Highly effective at managing multiple and competing projects and priorities
• Ability to thrive within a fast-paced, high energy, skilled team of marketers
• Proficiency in Digital Marketing, Retail marketing, Visual Merchandising & Styling
• Able to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
• Day-to-day use of: Outlook, Word, Excel, PowerPoint or Keynote (or comparable)
• Benefit (not pre-requisite): SAP, Coupa, contract central, AirTable, A.I. (a bonus), etc
• Not a requirement, but a bonus: Strong passion and/or expertise for at least one of our key Sport Offenses: Running, Basketball, Soccer and/or NSW / Lifestyle.

Key Capabilities:

• Insight-driven consumer mindset
• Cultural and marketplace fluency
• Integrated planning and matrix collaboration
• Innovative and strategic storytelling
• Community and partner engagement
• End-to-end activation mastery

What You'll Work On:

In this role you will be responsible for creating and executing an annual marketing plan. You'll work amongst a team of marketers focused on building and growing the territory's direct & partner marketing ecosystem, transforming Nike into the most connected, athlete focused, digital and retail Brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team. More specifically, you will play a critical role in shaping Nike Inc.'s presence across our partner ecosystem, from Physical Retail (Brick & Mortar), to Partner.COMs (Nike Store Partners, Sport Chek, JD Sports, Foot Locker, etc…) Apps and Social Ecosystems. You'll connect the emotion of the Nike Inc. brand to athletes through innovative retail and digital strategies to drive demand, engagement, retention/acquisition, and brand affinity.

You will bring a best-in-class brand and commerce experiences to life for the consumer, and your responsibilities can be bucketed in these three areas of focus:

• Lead: Manage, lead and elevate Running, Basketball, Soccer and Lifestyle annual, seasonal and traffic driving priorities and across all retail & digital platforms. Create integration and connectivity between teams to build elevated consumer journeys and O2O consumer experience. Foster a collaborative, inclusive, and innovative team culture
• Collaborate with a team of consumer-obsessed, digital and retail marketing experts responsible for building, powering, and evolving online to offline Prescence. This Partner ecosystem includes brick & mortar, partner apps / targeted communications, social platform (s) while influencing Nike's presence within Partner.COM (Nike Store Partners, Sport Chek, JD Sports, Foot Locker, Running Specialty, Soccer Specialty, NBHD, etc…)
• Strategy: As part of Corporate Strategy Review (CSR), on an annual basis Partner with Marketing Leadership Team to deliver the Marketing Section of Canada's CSR Play pivotal role on continually landing - Big Ideas, Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech) In addition, play active role in driving the holistic Sport Offense Marketing Vision, Strategy & Plan for Canada, delivering on brand, business, and member activity. Co-author of annual and seasonal partner marketing strategy including: Operationalize Canada territory playbooks and tool kits with channel guidelines, consumer-journey frameworks, and use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
• Relationship Management: Key integrator and thought leader between core business partners Canada & NA Marketing functions: Integrated Retail Marketing, Visual Merchandising and Styling, Brand Management, Brand Creative, Integrated Media, Digital Team and newly formed Regional Offense Canada Cross-functional teams: Digital Operations, Supply Chain, Merchandising and Planning, Finance et… External Agencies, and NIKE Partners Foster relationship with Territory and Global City level leader
• Consumer Led Marketing: Build and execute timely, and effective consumer and/or Nike Store Partner Member-led Marketing plans that serve both brand & business objectives, balancing commerce with sport activity. Lead quick turn, 'read and react' strategies in response to business performance.
• Data Based Decision Making: Build, execute, monitor and optimise the performance of retail and digital (020) marketing initiatives Track and improve key digital KPIs and metrics Oversee resource allocation and budget management Drive continuous improvement through testing and learning Lead digital marketing excellence & innovation across Canada (and North America) Showcase best-in-class work across Geo (while matrixing into Regional Offense)
• Operational Excellence: Lead Best-in-class budgeting discipline, with market responsiveness, applying agility as market ebbs & flows Operationalize project teams to drive balance between seasonal, product and traffic driving project work Implement new best practices to create efficiencies across the team Monitor, and model authoring for all team contracts & admin milestones (i.