We're looking for an Retail Marketing Lead to join our amazing, dynamic, fast moving team! This role creates, in partnership with cross functional teams, innovative seasonal and sport moment marketing plans to disrupt the marketplace to drive impact and sustain demand to our entire Retail fleet of stores across North America.
You will work on developing integrated marketing plans to support Performance and Sportswear through the lens of programming for Seasonal Brand stories or Sport/Cultural moments (Olympics, All Star Game, Super Bowl, etc). This position will require you to span across all categories in North America. Your days are dynamic, fast changing and never one for one. You will often have to change course to quickly re-prioritize or respond to a changing business priority, leadership checkpoint, or to solve a problem. In order to work cross functionally with partners, you will sit in a variety of meetings to help develop strategic marketing plans with robust and up to date information. Often times you are required to present your marketing plan to leadership, take feedback, and adjust plans across several checkpoints. Travel may be required to oversee events and activations.
If this is you, you'll be working with Brand Marketing teams, Real Estate, Retail Brand, Visual Merchandising & Styling, Comms, Integrated Media, Legal, Digital Brand, Lifecycle Comms, Catalyst Marketing, Sports Marketing, Store Ops, Merchandising, City teams, and handle all agency partnership and comms. This role will require someone who has timely and exceptional communication skills. This person will need to be able to take feedback internally to quickly articulate feedback externally to our partners.
You will be reporting into the Senior Manager of Seasonal Inline Marketing within the Retail Marketing function and will have a mentor to help onboard you to the team.
What you bring:
Bachelor's Degree in Marketing, Business or related field, or equivalent combination of education, training and experience. Demonstrated experience achieving results in a large, diverse, matrix company Curiosity for industry trends and consumer behavior with an emphasis on retail, events /activation planning & execution and constantly seeking new approaches to invite and engage consumers Understanding of omnichannel marketing, membership and services, marketing prowess and how all channels can intersect to create an amazing and compelling marketing plan to drive brand affinity, create awareness, and drive traffic to our stores Pushes boundaries, embraces change, failing forward Inspires teams with vision, instilling shared sense of purpose and direction Champions cross-functional collaboration, constantly breaking down silos to facilitate idea-sharing and problem solving Ability to leverage influence skills, build briefs and presentations appropriate to target audiences, and deliver information clearly, both written and verbally.