Senior Manager, Partner Marketing

Senior Manager Of Partner Marketing

Working within a team of world class Canada & North America brand experts, you'll develop strategies and campaigns that build and enhance Nike's relationship with consumers. A typical day will include equal parts internal and external conversations. You will also collaborate and partner with the following key internal and external partners.

• Cross Functional Leaders (i.e. members of Canada LT and NAIRM LT)
• Partner Marketing Teams (i.e. Sport Chek, Foot Locker, JD Sports, NBHD etc…)
• Integrate Media
• Digital Marketing
• Brand Marketing
• Sports Marketing
• Sport Community Impact
• EKINs
• Catalyst Marketing
• Brand Creative
• Sales, Planning, Product & Merchandising
• Agency & Production partners
• Athletes & Federations
• Sport Communities
• Creators and Influencers
• Etc..

The Senior Manager of Partner Marketing is a digital first, and retail brand marketing leader with a deep understanding of the consumer, their lifestyle, and their relationships with sport. They will lead a team of expert digital marketers to deliver on brand and business objectives, connecting athletes with the innovation, experiences and sport activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a proven leader, curious and eager to innovate, to test & fail, and learn & evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline (O2O), direct-to-consumer channels, and you are a thought leader, a digital evangelist and a consumer advocate. You are self-aware, and model giving and receiving feedback as a gift.

• High-school degree (a bachelor's degree is a plus)
• 6+ years of experience in, Brand, Retail or Digital Marketing (and Visual Merchandising and Styling experience. (Working at a consumer facing retail is a plus)
• Experience working with marketing analytics, deriving actionable insights and applying learnings
• Obsess the details and can also pull-up to think big picture, managing multiple and competing projects and priorities
• Have ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
• Have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand/business
• Growth mindset, open to receiving and sharing regular feedback anchored in a commitment to prioritizing personal development
• Passionate about learning new tools and technologies // is an early adopter
• Invested in building Team and Office Culture.
• Consistent commitment to building teamwork, putting team's goals first
• Have strong oral and written communication skills; experience crafting strategic recommendations and persuasive presentations to leadership
• Have ability to thrive within a fast-paced, high energy, skilled team of marketers
• Previous project management, or leadership experience in retail.
• Proficiency in Digital Marketing, Retail marketing, Visual Merchandising & Styling,
• Artificial Intelligence (a bonus), Outlook, Word, Excel, PowerPoint or Keynote. SAP preferred
• Experience in some tools a benefit/ not pre-requisite: SAP, coupa, contract central, AirTable etc
• Strong passion and/or expertise for at least one of our key Sport Offenses: Running, Basketball, Soccer and Training and/or NSW.

In this role you will be responsible for leading a team of marketers focused on building and growing the territory's partner marketing ecosystem, transforming Nike into the most connected, athlete focused, digital and retail Brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team.

More specifically, as Nike Marketplace Senior Manager, you will play a critical role in shaping Nike Inc.'s presence across our partner ecosystem, from Physical Retail(Brick & Mortar), to Partner.COMs (Sport Chek, JD Sports, Foot Locker, etc…) and social. You'll connect the emotion of the Nike Inc. brand to athletes through innovative retail and digital strategies to drive demand, engagement, retention/acquisition, and brand affinity.

You will bring a best-in-class brand and commerce experiences to life for the consumer, and your responsibilities can be bucketed in these three areas of focus:

Leadership

• Manage, lead and coach a growing, high-performing team across all Retail & Digital platforms. Create integration and connectivity between teams to build elevated consumer journeys and O2O consumer experience.
• Foster a collaborative, inclusive, and innovative team culture
• Lead a team of consumer-obsessed, digital and retail marketing experts responsible for building, powering, and evolving online to offline Prescence.
• This Partner ecosystem includes brick & mortar, partner apps / targeted communications, social platform (s) while influencing Nike's presence within Partner.COM (Sport Chek, JD Sports, Foot Locker, etc…)

Strategy

• As part of Corporate Strategy Review (CSR), on an annual basis Partner with Leadership Team(s) to deliver the Marketing Section of Canada's CSR
• Play pivotal role on continually landing - Big Ideas, Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech)
• In addition, Lead, own, and drive the holistic Partner Marketing Vision, Strategy & Plan for Canada, delivering on brand, business, and member activity.
• Key lead author of annual and seasonal partner marketing strategy including:
• Operationalize Canada territory playbooks and tool kits with channel guidelines, consumer-journey frameworks, and use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.

Relationship Management

• Key integrator and thought-leader between core business partners
• Canada & NA Marketing functions: Integrated Retail Marketing, Visual Merchandising and Styling, Brand Management, Brand Creative, Integrated Media, and Digital Team
• Canada Cross-functional teams: Digital Operations, Supply Chain, Merchandising and Planning, Finance et…
• External Agencies, and NIKE Partners
• Foster relationship with Territory and Global City level leader

Consumer Led Marketing

• Build and execute timely, and effective consumer and/or Partner Member-led Marketing plans that serve both brand & business objectives, balancing commerce with sport activity.
• Lead quick-turn,'read and react' strategies in response to business performance.

Data Based Decision Making

• Build, execute, monitor and optimise the performance of retail and digital (020) marketing initiatives
• Track and improve key digital KPIs and metrics
• Oversee resource allocation and budget management
• Drive continuous improvement through testing and learning
• Lead digital marketing excellence and innovation across Canada (and North America)
• Showcase best-in-class work across Geo

Operational Excellence

• Lead Best-in-class budgeting discipline, with market responsiveness, applying agility as market ebbs & flows
• Operationalize team to drive balance between seasonal, product and traffic driving project work
• Implement new best practices to create efficiencies across the team
• Monitor, and model authoring for all team contracts & admin milestones (i.e. across finance, Contract Central, Trademark Aravo, legal, etc…)
• Track notes in Air Table and deliverables in integrated marketing & team meetings
• Help fulfil the Canadian product contract, which can include design (i.e. grassroots events like OFSAA) to forecast to launch

The annual base compensation for this position generally ranges from 118K