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Specialist II, Retail Brand Marketing, BI & Kids GC
Lead launch and execution of retail brand campaigns for the BI and Kids GC segment
Shanghai, China
Mid-Level
3 weeks ago
Nike
Designs, markets, and sells athletic footwear, apparel, equipment, and accessories for sports and everyday active lifestyles worldwide.
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Retail Marketing Professional
This job is an professional job for Retail Marketing to drive brand awareness and boost business in the retail. You'll play a critical role in crafting and implementing strategies that resonate with consumers and enhance our market presence.
Responsibilities
- Represent Brand Impact Sports (focusing on FB & Tennis) & Kids RB in x-functional meetings to collect and report information to their manager with their own POV from Retail Brand expertise and judgement of what's best for consumer.
- Collaborate with Brand, Digital Brand counterpart to drive the creation and execution of campaigns in Nike Retail Stores, with services and experience.
- Deliver Retail brief based on Brand Brief and FOP strategy.
- Quick reaction to quick strike projects. Eg, Athlete tour, Sport Winning Moment & etc.
- Collaborate with the concept & experience team to elevate the consumer experience in retail for the responsible FOP corner.
Requirements
- Bachelor's degree in marketing or business or related field.
- 5 years+ of experience, with internships in retail marketing or marketing.
- Proficiency in basic marketing tools like understanding consumer research report, and Keynote, MS Office.
- Strong communication skills, with the ability to write compelling brief and interact well with customers and x-functional teams.
- A growth mindset eager to learn and quick actions to facilitate the project in retail marketing mix.
About Nike
Designs, markets, and sells athletic footwear, apparel, equipment, and accessories for sports and everyday active lifestyles worldwide.