Senior Lead, Lifecycle Marketing

Senior Lead, Lifecycle Marketing

Nourish is on a mission to improve people's health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but less than 1% of eligible Americans use their covered benefits.

Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.

We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.

About the Role

As Senior Lead, Lifecycle Marketing, you'll build and own Nourish's lifecycle function from the ground up. Lifecycle is a critical input to our core business metrics — conversion, retention, and reactivation — and this role will be responsible for turning it into a durable, measurable growth engine.

You will define lifecycle strategy, stand up measurement, create and optimize core campaigns, and design the experimentation roadmap across the patient journey. This is not an optimization-only role — you will build the foundation, prioritize the highest-leverage workstreams, and hire to scale the function over time.

You'll report to our Director of Growth Marketing and work closely with partners across Marketing, Analytics, Product, Engineering, and Creative.

This role is full-time and based in NYC (Flatiron), with an expectation of 3–4 days/week in-office.

Key Responsibilities:

• Architect and own Nourish's Lifecycle growth engine — define the long-term vision and strategy for how lifecycle drives conversion, retention, and LTV across the patient journey.
• Establish Lifecycle as a core revenue lever by building the measurement framework that clearly ties initiatives to company-level outcomes and unit economics.
• Own Lifecycle resourcing and org design, hiring and developing a high-performing team as the function scales.
• Design and launch high-impact Lifecycle programs from scratch, prioritizing the highest-leverage journeys across several workstreams.
• Build and operate a rigorous experimentation engine, setting and maintaining a clear, hypothesis-driven test roadmap to continuously unlock incremental impact.
• Work cross-functionally, partnering closely with Product, Engineering, Analytics, Creative, and Paid.

We'd love to hear from you if:

• You have 5–7 years of experience in Lifecycle marketing or a strategic growth role (growth PM, growth marketing, growth S&O) at a startup. D2C + healthcare experience preferred.
• You are a high-ownership self-starter. You don't wait for direction — you identify the highest-leverage work, define the plan, and drive it through ambiguity.
• You are deeply impact-oriented. You prioritize based on business outcomes, not activity, and have a track record of materially moving core metrics like conversion, retention, or LTV.
• You can build and own Lifecycle end-to-end. You can define a long-term vision for lifecycle and also roll up your sleeves to build campaigns and systems from scratch.
• You are analytically rigorous. You are comfortable diagnosing performance yourself, defining success metrics, and designing experiments grounded in data.
• You have strong attention to detail. You hold a high execution bar and ensure campaigns, targeting, and measurement are precise and scalable.

More Information

Please note that you must be legally authorized to work in the U.S. for this position.