Performance Marketing Lead

Performance Marketing Lead

We're looking for a performance marketing leader to own and scale Novig's paid acquisition efforts. This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTok, Reddit, X, and beyond—fueling the growth of new products and markets. You'll shape how Novig goes to market, experiment aggressively, and set the standard for channel excellence.

At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.

Novig's founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and inefficient model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.

As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.

We are big believers in providing excellent compensation to everyone on the team as we build.

• We offer salaries at the top of the benchmarks you'd find for senior roles at big name companies
• We provide equity to all employees regardless of role. We are looking for people who can grow with us as we scale our team and product, and we think it's important for all employees, especially our first few teammates, to have significant equity in the company so you have skin in the game and our incentives are aligned

We are embarking on an ambitious journey and are committed to providing generous benefits, even at this early stage.

• Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
• Generous 401(k) plan, matching up to 4% of base salary
• Health Savings Account (HSA) with $1,080 annual company contributions
• 24/day food or commuter stipend when working in our NYC office