Senior Marketing Manager

Senior Marketing Manager

We're looking for a consumer-focused marketing leader who combines strategic thinking with hands-on execution and a genuine passion for improving patient outcomes. You will play an integral role in driving commercial success and be a part of a purposeful organization bringing life-changing treatments to millions across the globe.

Your new department

This role reports directly to the General Manager and is based in Singapore. As part of the team, you will work in a fast-paced and collaborative environment, where innovation and data-driven strategies are at the core of our mission.

Within our Commercial Marketing team, you'll work at the intersection of consumer insight, clinical evidence, and digital innovation. You'll collaborate closely with cross-functional teams including Sales, Medical, and Finance, while holding primary authority over strategic marketing plans and campaign execution. This role offers the independence to make critical decisions that directly impact our market presence and, most importantly, patient lives.

Your new role

As the Senior Manager of Marketing, you will lead the development and innovative execution of the affiliate's marketing strategy with a robust focus on consumer activation. This role leads cross-functional planning to drive omnichannel brand strategies (including digital, social media) to increase consumer adoption, market share growth, and long-term brand equity in line with pharmaceutical regulations. The role requires understanding of the healthcare ecosystem (pharmacies, HCPs, payers, patient advocacy), consumer behavior in health categories, and the ability to translate clinical evidence into compelling, compliant consumer messaging.

In this role, you'll be responsible for:

• Developing and executing the affiliate marketing strategy with a strong focus on consumer and HCP activation, digital-first approaches, and social media engagement aligned to commercial objectives and patient outcomes
• Translating clinical and real-world evidence into compelling, consumer-friendly value propositions and language while maintaining scientific accuracy and regulatory compliance
• Leading integrated omnichannel campaigns that optimize channel mix and strengthen brand equity and driving market share growth
• Owning consumer/patient segmentation, journey mapping, and voice-of-consumer programs to identify opportunities for adherence and engagement
• Managing product launches and lifecycle marketing with robust evidence packages, launch communications, and go-to-market plans in close partnership with sales, medical, and market access teams
• Providing strategic direction and mentorship management to the marketing team, fostering a collaborative, performance-driven, and innovative culture
• Defining and monitoring metrics that capture both commercial outcomes (sales, market share, repeat purchase) and patient outcomes (adherence, satisfaction, symptom improvement)

Your skills & qualifications

You'll bring:

• Bachelor's degree in Marketing, Life Sciences, Pharmacy, Business Administration, or a related field (Master's degree such as MBA or MSc is preferred)
• 8+ years of progressive marketing experience in pharmaceutical or healthcare-focused FMCG, with at least 3 years in a leadership role
• Demonstrable consumer marketing background with a proven track record leading digital and social media marketing with measurable commercial impact is a great advantage
• Experience with global brand rollouts or regional launches within a multinational pharmaceutical company
• Strong financial acumen in managing marketing budgets and demonstrating ROI through data-driven insights and optimization frameworks
• Excellent communication, presentation, and storytelling skills with the ability to translate complex clinical information into compelling consumer messages
• Understanding of regulatory boundaries with ability to innovate within compliance requirements

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

Deadline

16 Apr 2026

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.