Sr Product Manager

Sr Product Manager

Category: Commercial Marketing Location: Beijing, Beijing, CN

About the position:

1) Brand development to achieve business objectives:

• Participate in developing the strategic plan and marketing strategy.

• Monitor the local competitive environment to identify business threats/opportunities and provide inputs to the development of business plan/strategy.

• Regularly track performance, analyze and identify the key drivers, barriers, challenges and opportunities to help brand achieve business goals.

• Develop marketing messages and materials for different stakeholder groups.

• Monitor and implement marketing activities to drive sales growth and achieve target.

• Be responsible for projects to increase brand awareness and SOV in the market. Independently manage project budgets to help improving business effectiveness.

2) Develop and execute key marketing activity & materials to achieve brand goal & target:

• Develop promotion materials to support marketing strategies

• Owner of the promotional materials

• Independently design and execute marketing activities based on strategy

• Develop NN meeting strategy (on-line & offline) and execution plan across all channels

• KOL development & management

• Independently manage budgets of responsible marketing projects

Provide ad-hoc support to sales organization in fulfilling brand objectives.

3) Assist with other projects, as needed:

• Work with market development team, as needed

The Requirements:

Demonstrate a solid understanding of market, product knowledge and key customer.

Demonstrate innovation mindset and ability to implement marketing projects

Good communication skills for cross-functional collaboration

Minimum 5 years' experience in pharmaceutical industry or related company, preferably with experience in both public & private hospitals

Experiences covered multi-department experiences like nutrition, GI, etc

Fluency in both written & spoken English.

Strong analytical ability

Ability to communicate and set direction, led cross-functions for projects

Flexibility and agility in changing environment

Strong drive and perseverance, even in challenging situations

Innovation capability

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.