Product Marketing Lead

Product Marketing Lead

Nu is the world's largest digital banking platform outside of Asia, serving over 127+ million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers' complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu's impact has been recognized in multiple awards, including Time 100 Companies, Fast Company's Most Innovative Companies, and Forbes World's Best Banks. The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America, and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.

About the Role

We're looking for an experienced, curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You'll be the closest partner to Product and Growth teams on narrative, go-to-market, segmentation, and performance. You'll shape the story, run launches end-to-end, and set the standard for how we communicate with customers.

You'll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly — and we use AI heavily to multiply our impact. You'll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.

From day one, Product Marketing is at the table — shaping roadmaps with customer and market insight, defining full-funnel marketing strategy, and keeping us aligned with long-term business priorities and product success metrics. This is a high-ownership role, building something new from the ground up.

This role is based in Miami, Florida.

What You'll Own

Business & Outcomes

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.

Narrative & Positioning

• Own the end-to-end product story and value prop across key touchpoints so we're clear, differentiated, and believable.
• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
• Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
• Translate the product story into high-impact web and landing experiences, working with Growth and Design so our site, landing pages, and in-product surfaces tell a consistent story.

Launch & GTM

• Lead messaging and go-to-market for major product and feature launches — from strategy and positioning through planning, execution, and post-launch read-outs.
• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.

Channel, Acquisition & Lifecycle

• Design and run programs across in-app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
• Partner with Growth on website and landing experiences — you own the story, messaging hierarchy, and marketing assets
• Work closely with Growth so our lifecycle journeys feel coherent, on-brand, and right for US customers.

Customer, Market & Performance Insight

• Build a deep understanding of the customer lifecycle, segments, and jobs-to-be-done.
• Turn research, data, and competitive signals into crisp segmentation and clear calls on what we say, build, and test next.
• Track the US consumer fintech landscape and bring those learnings back into the work.

Experimentation & KPIs

• Define success metrics and guardrails for launches and campaigns.
• Design experiments (A/B, multivariate, holdouts) and own the performance story — what happened, why, and what we do next.

Cross-Functional Leadership & Enablement

• Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops so strategy, execution, and narrative stay aligned.
• Serve as a trusted subject-matter expert, influencing senior stakeholders with data-driven recommendations and simple, strong storytelling.
• Build narratives, playbooks, and toolkits that make it easy for leaders and teams to tell the story the same way.
• Create executive-ready narratives (decks, one-pagers, briefings) that clearly connect product, customer, and business impact.

How You Work

• Senior PMM generalist — Product marketing is your home base, and you're comfortable stretching into growth and lifecycle when it helps the business.
• High ownership — You take initiative, operate with autonomy, and naturally seek out context, partners, and answers.
• AI-native — You use AI daily for writing, research, analysis, and workflow automation and are eager to find new ways to go faster and deeper.
• PM-level intuition — You can read a roadmap, find the real customer and business insight, and turn it into a clear story and GTM plan.
• Strong craft — You write clearly and make complex ideas feel obvious and human, adapting your style for product, engineering, design, legal, and leadership.
• Data-driven — You're comfortable in dashboards and light queries, and you turn results into focused next steps and smart trade-offs.
• Customer- and market-obsessed — You like talking to customers, reading feedback, and tracking the category — and you fold that into your work.
• Adaptable & startup-minded — You're comfortable with ambiguity, move quickly, and enjoy high-trust, hands-on environments.

Must-Haves

• 8–10+ years in product marketing or very similar roles at consumer tech or fintech companies, including time as a senior PMM / PMM lead on high-impact launches.
• Proven track record owning end-to-end product or major feature launches with clear, quantified business impact.
• Comfort with data and light analytics (self-serve tools, dashboards, basic analysis tied to a clear narrative).
• Hands-on experience using AI tools as a natural part of your day-to-day work.
• Based in Miami, Florida (or willing to relocate); hybrid in-office.

Nice to Have

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders.
• Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.