Sr Marketing Specialist

Marketing Strategist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!

This job assists in development and implementation of marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Responsibilities include independently overseeing all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing. Additional responsibilities include executing and initiating results-driven initiatives, negotiating and managing contracts/estimates with vendors on assigned projects, analyzing data, market research and segmentation analytics to formulate marketing strategy, tracking ROI and continually improving results, and supporting system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives. This job will design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines, drafts, edits and/or proofreads marketing material and copy, collaborates with external/internal design and/or production firms on creative ideas and design options, provides advertising, marketing, and logistical support for special events and community outreach projects, and attends to the details of special event implementation and follow-up. The incumbent will participate in the strategic planning process for clients and assists or oversees projects, external direct mail campaigns, communications, promotional items, and advertising tracking.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

Education

Required - High School diploma or equivalent

Preferred - Bachelor's degree in Marketing, Advertising, Business Administration or related field

Work Experience

Required - 3 years related Marketing experience

Preferred - 5 years of marketing experience including three years of project leadership experience

Knowledge Skills and Abilities (KSAs)

• Must have computer skills and dexterity required for data entry and retrieval of patient information.
• Must be proficient with Windows-style applications and keyboard.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Adobe, etc.).
• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals throughout the patient care process.

Job Duties

• Assists in the development of marketing strategic initiatives and supporting programs and material.
• Independently implements all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing.
• Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.
• Drafts, edits and/or proofreads marketing material and copy.
• Designs advertising and collateral material while maintaining consistency with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.
• Supports system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.
• Other related duties as required.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns. The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.