Brand Marketing Director

Brand Marketing Director

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing

Create and execute comprehensive brand, market, and user growth strategies tailored for the Chinese-speaking market, aimed at enhancing brand visibility and fostering user loyalty. Establish and uphold a strong brand identity, leading multi-channel marketing initiatives, including public relations, social media engagement, and both online and offline promotional events. Conduct in-depth analyses of the preferences of Chinese-speaking users, the regulatory landscape, and competitive dynamics to formulate and implement effective localized operational strategies. Partner with product, risk management, legal, and business development teams to ensure that market strategies are compliant and executed with maximum efficiency. Build and manage a high-performing regional market team, empowering team members to enhance overall effectiveness and operational execution. Utilize user behavior data and market feedback to continuously refine brand marketing strategies and channels, driving effective conversion rates.

What We Look For In You

Bachelor's degree or higher in Marketing, Communications, Public Relations, Finance, Blockchain, or related disciplines is preferred. Minimum of 5 years of relevant market experience within large internet companies, fintech, or internet securities, with at least 3 years in a management position. Strong understanding of the user ecosystem, media environment, and regulatory frameworks in the target market, with a proven track record of successful localized branding or user acquisition projects. Demonstrated ability to drive results, with exceptional leadership and project management skills. Bilingual in both Chinese and English to communicate with different stakeholders.

Perks & Benefits

Competitive total compensation package. L&D programs and Education subsidy for employees' growth and development. Various team building programs and company events. Wellness and meal allowances. Comprehensive healthcare schemes for employees and dependants. More that we love to tell you along the process!