Product Manager / Director, User Growth (push / Email)

Product Manager / Director, User Growth (Push / Email)

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

We are looking for a data-driven and customer-obsessed Push Product Manager to lead the strategy, development, and optimization of our push notification systems. In this role, you will own the end-to-end product lifecycle of push messaging, working cross-functionally with engineering, design, marketing, CRM, and analytics to build personalized, timely, and high-impact messaging experiences across our mobile and web platforms. You will play a key role in driving user engagement, retention, and conversion through effective use of push notifications—balancing personalization, timing, frequency, and business impact.

What You'll Be Doing

Own the product roadmap for push notifications across platforms (mobile, web, app). Define and drive the strategy for push messaging, including targeting, personalization, segmentation, and delivery logic. Partner with CRM, marketing, and lifecycle teams to support campaign execution through platform capabilities. Work closely with engineering to design and scale the push notification infrastructure, ensuring performance, reliability, and compliance. Lead experimentation (A/B tests) to optimize send times, copy, CTA, and frequency caps. Monitor and report on key engagement metrics (CTR, opt-in/out, delivery rate, conversions) to inform strategy and improvements. Ensure push experiences are aligned with customer needs and are non-intrusive, valuable, and timely. Partner with compliance and legal teams to ensure adherence to privacy regulations (e.g., GDPR, CCPA). Stay up-to-date on industry trends, tools, and best practices in push notification technology and lifecycle marketing.

What We Look For In You

3–6 years of product management experience, ideally in crypto, fintech, news, e-commerce, or mobile-first companies. Experience with mobile ecosystems (iOS/Android push behavior, permissions, etc.). Good understanding of different vendors' push notification rules and capabilities. Strong analytical and experimentation mindset; comfort with A/B testing tools and data platforms (e.g., Amplitude, Mixpanel, GA, Looker). Exceptional cross-functional collaboration skills with engineering, design, and marketing teams. Ability to write clear and concise product requirements and user stories. Excellent communication and stakeholder management.

Nice-To-Haves

Background in CRM, lifecycle marketing, or retention. Familiarity with in-app messaging, SMS, email, and multi-channel orchestration. Prior experience working with personalization and machine learning models. Technical fluency to work effectively with developers on system architecture.

Perks & Benefits

Competitive total compensation package. L&D programs and Education subsidy for employees' growth and development. Various team building programs and company events. Wellness and meal allowances. Comprehensive healthcare schemes for employees and dependants. More that we love to tell you along the process!