Director, Digital Marketing - Remote Eligible

Director, Digital Marketing

At OLIPOP, we're on a mission to positively impact consumer health at scale. And we're doing it through something simple: soda. But not just any soda, a new kind of soda: one that's delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn't be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben's vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we're also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we're committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let's write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

The Director, Digital Marketing will be responsible for developing strategies and executing plans that engage consumers throughout the customer journey from discovery to loyalty using the full digital ecosystem. This role will be pivotal to optimizing the brand's digital performance, managing our website, and supporting our company's growth objectives. In this position, you will be responsible for managing and optimizing OLIPOP's owned online experiences to enhance user engagement and satisfaction. Additionally, this role will oversee the Consumer Experience team who is responsible for consumer engagement strategies to build relationships and enhance loyalty.

This role requires a seasoned marketing professional with experience in customer loyalty programs, CRM, and data-driven marketing strategies. The ideal candidate is innovative, analytical, and capable of building programs that create long-term, valuable relationships with customers. A successful candidate combines performance marketing expertise, digital commerce experience and an interest in beverage/CPG industry along with a passion for meeting the changing needs of consumers and delivering value to our customers/partners.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO
• Bring strategic thinking and recommendations to optimize digital activations across the consumer journey, ensuring a seamless and consumer-centric experience across all digital touchpoints.
• Partner closely with the Shopper Marketing team to refine and elevate digital marketing strategies, delivering industry-leading consumer engagement initiatives, leveraging evolving digital capabilities.
• Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels.
• Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
• Design and implement consumer engagement strategies and a robust loyalty program that enhances customer retention and drives repeat purchases.
• Define program goals, KPIs, and performance metrics to measure success.
• Develop personalized marketing campaigns and initiatives to boost customer engagement, increase frequency of purchases, and extend customer lifetime value.
• Utilize customer feedback and insights to continuously improve loyalty offerings and optimize the customer experience.
• Leverage CRM data and customer insights to inform loyalty marketing strategies and identify key areas of opportunity.
• Track and report on key performance indicators, using data to adjust strategies and improve program effectiveness.
• Lead the execution of loyalty marketing initiatives across multiple channels, including email, SMS, mobile app, in-store, and social media.
• Identify and manage partnerships that can enhance the loyalty program (e.g., co-branded rewards, partnerships with third-party vendors).
• Collaborate with analytics and finance teams to track ROI, program profitability, and long-term value of loyalty initiatives.
• Develop strategies to turn loyal customers into brand advocates through referral programs, VIP offers, and exclusive perks.
• Implement customer referral programs that encourage existing customers to recruit new ones.
• Engage with the brand's most loyal customers through community-building activities and special events.
• Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
• Leverage consumer and shopper insights to enhance user experience from paid media to the website, driving engagement and conversion on drinkolipop.com.
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
• Manage campaign specific websites, microsites, landing pages in alignment with retail campaign needs
• Lead and mentor a team of digital marketing and consumer experience professionals, fostering a collaborative and innovative environment.
• Ensure alignment across the marketing team and other departments, driving results through teamwork and communication.
• Manage external agencies and vendors to execute elements of the loyalty program as needed.

Qualifications

• 8+ years of experience in marketing, and 4-6 years focused on digital marketing, loyalty programs, CRM, and/or customer retention.
• 4+ years of leadership experience
• Proven track record of developing successful loyalty programs or customer retention strategies in B2C or retail industries.
• Experience working with CRM platforms, data analytics tools, and email marketing systems.
• Strong understanding of customer segmentation, personalization, and data-driven marketing.
• Excellent project management skills with the ability to manage multiple initiatives.
• Strong analytical skills and experience with performance measurement and reporting.
• Familiarity with loyalty program technologies and CRM platforms (e.g., Salesforce, HubSpot).
• Ability to work cross-functionally and collaborate with teams such as product, analytics, finance, and customer service.
• Strategic thinker with a customer-centric mindset.
• Creative problem solver
• Excellent communication and presentation skills.
• Highly organized and detail-oriented, with a results-driven approach.

Reports To: SVP, Marketing

Compensation: $150k-$170k base + bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer. OLIPOP does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

We may be fully remote, but we're anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we've done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it's not just about getting things done. It's about growing together, staying true to what matters, and building something with lasting impact.

At OLIPOP, our values aren't just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission