Senior Field Marketing Specialist - DACH

Senior Field Marketing Specialist - DACH

OneTrust's mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

OneTrust is actively seeking a Senior Field Marketing Specialist for the DACH market. As a Senior Field Marketer with OneTrust, you will serve as one of the primary liaisons between the field sales team, partner and business development teams, and our corporate marketing team. In this role you will generate awareness and create demand using a variety of marketing vehicles and tactics, including, but not limited to regional tradeshows, professional associations, field events, demand campaigns, webinars, and advertising programs. The primary objective is to create sales pipeline and regional awareness through execution of marketing programs, as well as ensure thorough coverage of the total addressable market leveraging various marketing distribution channels.

What You'll Do

Serve as primary liaison between field sales, business development, product marketing, and corporate marketing teams

Communicate marketing initiatives, ongoing campaigns, website updates, customer success stories, upcoming events, etc to regional sales teams

Demand Gen – Drive organisation of regional demand generation activities including webinar programs, advertising, paid advertising (PPC) and sponsorship activities, that help drive contribution to the sales pipeline

Campaigns – Plan, create and execute all marketing activities for the regions and report results. Aligns directly with corporate marketing team campaigns.

Events – Source regional events that are good fit for organisation, and execute on events and ensure success for region

Industry relations - Establish relationships with associations and other organisations in the industry in order to generate joint activities

PR – Aligns regional roll-out of announcements with local sales team and develops relationships with regional media publications

Translations – Ensure timely and accurate translations of marketing materials through in-house localisation team, as well as provide direct translations when needed

Content – Communicate feedback from the field to Product Marketing team to ensure the field has the tools and messaging they need to sell effectively

Social media – Manage regional social media accounts in local language, working closely with field sales and global PR team on messaging

Customer References – Work with field team to identify customer success stories and turn them into referenceable case studies and testimonials

Partners – Conduct regular meetings with outside partners to evaluate partnership, sponsorship, media and advertising opportunities

Reporting – Analyse and report on the impact of demand and lead gen activities on sales pipeline, revenue and sales cycle length

Leads regional marketing planning and presentation with alignment of regional team

Share best practices across regional field marketing and corporate marketing teams

Assess challenges of the field sales team and create solutions to address those challenges

What We're Looking For

BA/BS degree in business or marketing or equivalent

3+ years of relevant experience, enterprise software preferred

Experience in event and webinar planning, digital marketing (content & advertising), and building relationships with media and industry associations.

Proficient in German, written and oral communications

Excellent level of English, written and oral communications

"Can do" attitude to start and carry out tasks, with a problem-solving approach when encountering blockers

Excellent communication, writing, editing, and project management skills

Clearly understands technology and can abstract business/solution value

Exposure to and familiarity with a wide variety of marketing systems across multiple disciplines (CMS, email automation, Google AdWords, webinar programs, etc)

Proven ability to work under tight deadlines with limited resources

Passion for working in a lean, fast-paced organisation, and desire to own and refine processes

Willingness to travel as needed, up to 30%