Digital Marketing Manager

Digital Marketing Manager

OneVest is a fast-growing technology company on a mission to Power the World's Wealth by revolutionizing how financial institutions deliver wealth management services. We are an innovative team that thrives on creativity, collaboration, and the pursuit of excellence. We've been listed as one of Forbes's best start-up employers, and named on the WealthTech100 list for 2024. OneVest is backed by notable investors including Salesforce Ventures, Allianz Life Ventures, TIAA Ventures, OMERS Ventures, Fin Capital, Deloitte Ventures, and more. If you're passionate about finance, technology, and making a real impact, this is the perfect opportunity to be part of something big.

Job Summary

We are seeking a highly skilled and results-oriented Digital Marketing Manager to drive our top of funnel (TOFU) through various digital channels (paid, owned and earned). Performance driven individuals that will work to optimize marketing initiatives and ad spend driving health for MQL to SQL conversion rates in the Canadian and U.S. market. Reporting to the Head of Marketing, this high visibility role will cover paid and owned marketing activities as well as manage the website and social channels. The ideal candidate will have a strong background in various aspects of marketing, with a key focus area in digital marketing. The role will require knowledge and expertise with high proficiency in understanding and managing; SEO, SEM including Google Ads and LinkedIn Advertising campaigns. Additional duties will be driving lead generation through outreach and email marketing; proficiency in Hubspot is also required. Lastly, the Marketing Manager will be responsible for the corporate website and driving a content calendar anchored to the GTM strategy for the organization and leverage our social channels for amplification efforts. If you have a passion for building brand awareness and digital marketing strategies, while also knowing how to and enjoy executing them at a tactical level, this position is for you!

What You'll Be Doing

• Develop and execute multi-channel lead generation strategies to generate high-quality prospects for the sales team.
• Track and analyze marketing metrics to assess campaign effectiveness and optimize for better results.
• Optimize the marketing funnel from awareness to conversion, ensuring the seamless flow of leads across channels.
• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets on ad spend
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign's overall performance.
• Evaluating important metrics that affect our website traffic, service quotas (MQLs vs. SQLs), and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Manage the digital health through SEM and SEO strategies
• Drive paid media campaigns through digital advertising (i.e. Google Ads, LinkedIn etc.)
• Collaborate with other teams at the company, including Product, Product Marketing, and Sales, to ensure effective messaging and strategies.

What We Are Looking For

• 5+ years of experience developing and executing data-driven B2B SaaS marketing programs
• Experience in SaaS, Financial services, and/or FinTech
• High proficiency in Google and LinkedIn Ads is a requirement
• High proficiency in Google Analytics is a requirement
• Proficiency with marketing automation platforms like Hubspot, and tools like Webflow is a requirement.
• Experience using tools such as Asana and Canva is an asset
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Exceptional written and verbal communication skills, including the ability to craft engaging content and press releases.
• Strong understanding of the marketing funnel, from lead generation to conversion (MQL vs. SQLs)
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Proven experience in managing and executing marketing campaigns across various channels, both digital and offline.

What It's Like To Work With Us

• Culture: It's fun, rewarding, fast-paced - and we build cool stuff, too!
• Vacation: 4 weeks of vacation in addition to a company wide shutdown between Christmas and New Year
• Flexibility: A flexible & hybrid working environment
• Health & Wellness: Comprehensive Group Health, Dental and Vision Benefit Plan right from the start
• Equity: Employee Stock Option Purchase Plan

Sound like a good fit? Apply today! Don't meet every single requirement? We encourage you to apply anyways. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we would still like to review your resume. You may be just the right candidate for this or other roles. OneVest is dedicated to fostering a diverse, equitable, and inclusive workplace. We encourage applications from individuals of all backgrounds, including those with visible and non-visible disabilities. If you require accommodations at any stage of the recruitment and selection process, please reach out to recruiting@onevest.com and we'll be happy to support you.