Social And Community Marketing Manager - Fish

Social And Community Marketing Manager - Fish

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional "Basecamps" to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven't lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we're hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

What You Will Do

As onX's next Social and Community Marketing Manager, you will drive and execute onX Fish's social presence, content initiatives, and influencer strategy. This role involves managing workstreams independently, driving measurable outcomes across social and community channels, and collaborating cross-functionally to elevate the brand in the fishing world. This is a great opportunity to be a part of a dynamic startup focused on making an impact on the business and upleveling onX's marketing efforts. This role reports to the Senior Regional Marketing Manager for onX Fish.

As An OnX Social & Community Marketing Manager, Your Essential Job Duties And Responsibilities Will Look Like:

• Own and manage the end-to-end social media strategy for onX Fish, including Instagram, Facebook, YouTube, TikTok, and niche forums.
• Research social media trends, industry developments, and community programs to identify new opportunities for engagement and brand growth.
• Lead content ideation and collaborate with internal teams to deliver consistent, high-quality storytelling across social, email, landing pages, and more.
• Develop and manage a network of micro-influencers to increase brand awareness, drive user acquisition, and create species- and region-specific content.
• Track and analyze influencer performance metrics to ensure campaigns are optimized for reach, engagement, and impact.
• Own the development and delivery of campaign briefs for internal creative requests, ensuring alignment with GTM initiatives and marketing strategy.
• Write compelling copy aligned with the brand voice across digital assets and channels.
• Capture and produce high-quality photo/video content, contributing directly to both organic and campaign-based needs.
• Partner with Product, Community, and Brand teams to support go-to-market (GTM) efforts through social and influencer programs.
• Organize and maintain visual assets using our Digital Asset Management (DAM) system.

What You'll Bring

• 4+ years of professional experience in social media management, community marketing, or digital content creation.
• Deep familiarity with platform-specific content strategies and tools
• Strong understanding of customer behavior on social platforms
• Excellent copywriting, storytelling, and communication skills
• Self-starter with strong problem-solving skills and ownership mentality
• Proven ability to multitask and prioritize in fast-paced environments
• Collaborative spirit with cross-functional experience
• Hands-on fishing experience and knowledge, including competence in conventional angling for Midwestern gamefish (walleye, pike, panfish, bass, etc.), to ensure authentic connection with our audience.
• Permanent US work authorization is a condition of employment with onX.
• Must be available to travel monthly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Added Bonuses

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience with influencer management platforms (e.g., AspireIQ)
• Demonstrated success in data-driven campaign iteration and testing
• Prior experience working with outdoor, lifestyle, or consumer brands
• Photo and video production skills

Where You Can Work

OnX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, "Basecamp," or "Connection Hub".

• Corporate Offices: OnX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: OnX's Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
• Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
• Connection Hubs: OnX's Connection Hub locations are smaller, emerging communities of distributed team members.
• Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

How You'll Be Compensated

OnX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $91,000 to $107,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

What We're Offering You

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual "Get Out, Get Active" funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

Performance Essentials

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. OnX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.

Position open until filled.

#LI-Remote

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

OnX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion