Consumer Marketing Lead, Japan

Consumer Marketing Lead For Japan

We are seeking an experienced and versatile Consumer Marketing Lead for Japan to define and drive our consumer marketing strategy and execution in one of our most important and culturally nuanced markets.

This is a critical leadership role for a full-stack marketer with deep understanding of the Japanese consumer landscape—someone who can build and scale locally resonant campaigns, shape narratives that build trust, and accelerate adoption at scale. The ideal candidate combines strong consumer marketing instincts with the ability to operate in complex, cross-functional environments and move quickly in a fast-evolving category.

This role will lead integrated marketing initiatives that span brand, product storytelling, digital, creators, and partnerships, while serving as the voice of the Japanese consumer internally.

Key Responsibilities

• Lead the development and execution of Japan-specific consumer marketing strategies, ensuring strong local relevance while aligning with global priorities.
• Drive full-funnel marketing initiatives across multiple audiences, including consumers, opinion leaders, and partners.
• Act as a local expert and thought partner—bringing deep insights into Japanese culture, consumer behavior, and media dynamics to inform strategy, creative, and execution.
• Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic, high-quality campaigns and content.
• Partner closely with cross-functional teams including product marketing, communications, partnerships, and regional leadership to deliver integrated programs with clear impact.
• Represent the voice of Japan internally, ensuring local nuance, context, and market realities are reflected in marketing strategy, messaging, and decision-making.

Qualifications

• 10+ years of marketing experience, with a strong track record of delivering high-impact consumer campaigns in Japan.
• Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
• Proven ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
• Comfortable operating at both strategic and hands-on executional levels in a fast-paced, ambiguous environment.
• Strong network of local agencies, creatives, creators, and production partners; demonstrated experience managing external partners.
• Excellent communicator and collaborator, with the ability to influence senior stakeholders across functions and geographies.

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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