Director Of Marketing, DTC

Director Of Marketing, Dtc

O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.

The Director of Marketing, DTC will run the paid-media engine for O Positiv, owning the strategy, testing frameworks, execution, and analysis of all performance marketing efforts across channels such as Meta, Snapchat, and Pinterest. This highly strategic and analytical role focuses on driving customer demand and acquiring new customers for O Positiv's women's wellness products by optimizing campaigns, managing creatives, and allocating budgets to scale revenue significantly.

We're seeking someone who is hyper-analytical, data-driven, and entrepreneurial—capable of managing all paid media channels, collaborating with multiple stakeholders, and executing projects on tight deadlines. Reporting to the VP of Growth Marketing, this leader will stay ahead of industry trends, make data-informed decisions to meet sharp KPIs, and thrive in a fast-paced startup environment. The Director of Marketing, DTC will also lead the media buying team and work cross-functionally with creative strategists, omnichannel strategists, and paid search leads to expand marketing efforts and advance the brand.

Responsibilities and duties include:

• Own Acquisition Strategy
• Determine where potential customers spend their time and design strategies to reach and acquire them
• Deploy large budgets in performance media campaigns
• Iterate and test messaging and tactics to better optimize costs to acquire customers
• Lead Analytics and Insights
• Design processes and dashboards to understand performance across a diverse set of channels
• Figure out how to look for signs of successful campaigns and actions to take to scale
• Evolve the organization's knowledge of performance and how to predict success
• Manage and Grow the Media Team
• Oversee a growing team of media managers who run performance marketing campaigns
• Lead and coach expert team members and understand how to grow their capabilities
• Design processes to steer and optimize team activities

Qualifications and skills include:

• Experience:
• 7+ years of experience in digital marketing and 2+ years of experience managing a team
• 2+ years experience at a top tier management consultancy or investment bank OR 2+ years experience leading a paid media team at a DTC company
• Interest in scaling the revenue of start ups for successful exit
• Experience with data analysis (e.g. Excel)
• Experience in Meta Ads Manager + relevant experience with additional paid channels
• Bachelor's Degree
• Interpersonal:
• Strong leadership & communication skills: listen, mentor, and teach by example Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to new social platforms and advertising technologies
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Excitement for startups and building from the ground up
• Additional Preferred Experience and Skills:
• Startup and/or e-commerce experience is a plus
• Passion for e-commerce, consumer retail and/or digital marketing is a plus

Hours and compensation:

• The anticipated base compensation range for this role will be $180,000 - 200,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.
• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & perks:

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers