Customer Marketing Manager

Customer Marketing Manager

We are seeking an energetic and creative Customer Marketing Manager to join our growing Customer & Product Marketing team. In this role, you will be responsible for managing key customer-facing programs that drive product awareness, increase customer retention, and identify cross-sell opportunities. You will collaborate closely with product marketing, sales, customer success, and product teams to ensure a cohesive and impactful customer experience.

Job Responsibilities

• Peer Review Program Management: Oversee our peer review program, including actively managing ratings, soliciting new reviews, and amplifying customer content both internally and externally.
• Product Roadmap Campaign Management: Partner with product marketing to develop and execute comprehensive campaigns around product roadmap updates, across web, email, and social channels.
• Customer Gifting and Customer Stories: Support the wider customer marketing team with gifting initiatives and the development of compelling customer stories.
• Customer Advocacy: Manage the logistics of our "Customer Confidential" series at various events, including working with the agency, overseeing room setup, and managing the interview diary.
• Studio Ambassador: Record customer interviews at our New York office and be the point of contact for our New York studio recording room.
• Cross-functional Collaboration: Work closely with the wider marketing organization, sales, customer success, and product teams to align customer marketing initiatives with overall business objectives.

Knowledge and Experience

• 5+ years of experience in marketing, ideally with a focus on customer marketing, product marketing, and/or content creation.
• Proficiency in using CRM (e.g., Salesforce), webinar platforms (e.g., Zoom, GoToWebinar, Ring Central), and marketing automation tools (e.g., Marketo, HubSpot).
• Excellent communication, collaboration, and project management skills.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical skills and the ability to track and measure campaign performance.

Education

Bachelor's degree or equivalent experience.

Competencies

Developing Plans, Displaying Creativity, Driving for Results, Driving Projects to Completion, Thinking Globally